Publication: Satisfacción del usuario de turismo náutico en la actividad charter a vela y motor como propuesta alternativa
Authors
Morales Baños, Vicente ; Borrego Balsalobre, Francisco José ; Angosto Sánchez, Salvador
item.page.secondaryauthor
Facultades, Departamentos, Servicios y Escuelas::Facultades de la UMU::Facultad de Ciencias del Deporte
item.page.director
Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
publication.page.editor
publication.page.department
DOI
item.page.type
info:eu-repo/semantics/article
Description
Abstract
El objetivo de este trabajo fue analizar la calidad de los servicios
chárter náuticos en las islas baleares mediante un cuestionario previamente
validado que dimensiona cuatro factores de medición. Se encuestaron 185
usuarios de diferentes nacionalidades, edades y género, usuarios de distin-
tas empresas dedicadas al sector entre los meses de Julio y Agosto. Los resul-
tados mostraron que no había diferencias signiicativas por grupos de edad
para cada uno de los factores pero que el que en términos globales el que
más importancia mostraba era el de satisfacción. Del mismo modo la satis-
facción y el valor percibido mostraban relación directa con las intenciones
de práctica futuras.
ABSTRACT: he aim of this work was to analyze the quality of nautical charter services in the Balearic Islands by means of a previously validated question- naire that measures four measurement factors. We surveyed 185 users of diferent nationalities, ages and gender, users of diferent companies dedi- cated to the sector between July and August. he results showed that there were no signiicant diferences by age groups for each of the factors, but that in general the most important was satisfaction. Likewise satisfaction and perceived value were directly related to future practice intentions.
ABSTRACT: he aim of this work was to analyze the quality of nautical charter services in the Balearic Islands by means of a previously validated question- naire that measures four measurement factors. We surveyed 185 users of diferent nationalities, ages and gender, users of diferent companies dedi- cated to the sector between July and August. he results showed that there were no signiicant diferences by age groups for each of the factors, but that in general the most important was satisfaction. Likewise satisfaction and perceived value were directly related to future practice intentions.
publication.page.subject
Citation
Sportk: revista euroamericana de ciencias del deporte, Vol. 6, nº 2 (2017)
item.page.embargo
Collections
Ir a Estadísticas
Sin licencia Creative Commons.