Publication: La responsabilidad social empresarial en el sector hotelero: revisión de la literatura científica
Authors
Fernández Alles, María Teresa ; Cuadrado Marqués, Ramón
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Publisher
Murcia, Universidad de Murcia, Servicio de Publicaciones
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DOI
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info:eu-repo/semantics/article
Description
Abstract
El sector hotelero, uno de los pilares básicos del sector turístico, emplea en el desarrollo
de su actividad una amplia variedad de recursos. Dada la importancia actual de la
Responsabilidad Social, tanto para las empresas como para los clientes y grupos de presión,
la aplicación de políticas en este campo constituye un elemento estratégico clave en la gestión
empresarial. Tanto es así, que la utilización responsable de los recursos contribuye al
desarrollo de ventajas competitivas para las empresas que las implementan. Por estas razones,
este trabajo tiene por objetivo conocer el estado actual de las investigaciones sobre la
Responsabilidad Social Empresarial aplicada al sector hotelero, fomentando la discusión al
respecto.
ABSTRACT The hotel sector, one of the cornerstones of the tourism industry, uses in the course of its business a wide variety of resources. Given the current importance of social responsibility, both for business and for customers and pressure groups, the application of policies in this field is a key strategic element in business management. So much so that the responsible use of resources contributes to the development of competitive advantage for companies that implement them. Given these reasons, this work aims to understand the current state of research on the corporate social responsibility applied to the hospitality sector, encouraging further discussion about this issue.
ABSTRACT The hotel sector, one of the cornerstones of the tourism industry, uses in the course of its business a wide variety of resources. Given the current importance of social responsibility, both for business and for customers and pressure groups, the application of policies in this field is a key strategic element in business management. So much so that the responsible use of resources contributes to the development of competitive advantage for companies that implement them. Given these reasons, this work aims to understand the current state of research on the corporate social responsibility applied to the hospitality sector, encouraging further discussion about this issue.
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