Publication:
Representation of children and families in TV toy advertisements: a comparative study of Israel, Britain, and Spain

Thumbnail Image
Files
OK_Representation of children and families in TV toy advertisements- a comparative study of Israel, Britain, and Spain_ISRAEL AFFAIR .pdf(262.2 KB)
Date
2021
relationships.isAuthorOfPublication
Profile Picture
Person
relationships.isSecondaryAuthorOf
relationships.isDirectorOf
Authors
Martínez Pastor, Esther ; Nicolás Ojeda, Miguel Ángel
item.page.secondaryauthor
Facultades de la UMU::Facultad de Comunicación y Documentación
item.page.director
Publisher
Taylor & Francis Group
publication.page.editor
publication.page.department
Comunicación
DOI
https://doi.org/10.1080/13537121.2021.1915597
item.page.type
info:eu-repo/semantics/article
Description
Abstract
This article offers a comparative overview of the representation of children and families in TV toy advertisements in Israel, Britain and Spain. It focuses on identifying the similarities and differences between the ads tasked with representing children in relation to specific products in different cultural environments. To a lesser extent, the article contributes, through its data, to exploring how advertisements adapt to each of the social and cultural realities in countries with different cultures.
publication.page.subject
Toys , Children , Family , Television , Israel , Britain , Spain , Advertising
Citation
Israel Affairs, 2021, Vol. 27, Issue 3, pp. 517-533
URI
http://hdl.handle.net/10201/180669
item.page.embargo
Collections
Artículos
Ir a Estadísticas