Browsing by Subject "Toys"

Now showing 1 - 2 of 2
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    Open Access
    Advertising on video‐sharing platforms in the toy and food categories in Spain
    (Cogitatio Press, 2023-11-16) Martínez‐Pastor, Esther; Nicolás‐Ojeda, Miguel Ángel; Comunicación
    This article reviews the advertising content on the YouTube channels featuring kid influencers with the highest number of subscribers in Spain. The goal is to observe the evolution of the elements that define this type of content as advertising content, even though the vast majority of the advertising content is not labelled as such. An analysis was conducted of all the videos posted during the 2022 Christmas period on the 15 YouTube channels with the largest audiences, which produced asampleof61videosthatpossessed the pertinent characteristics. Content analysis was applied and the degree to which the content complied with food and toy advertising regulations was examined.
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    Publication
    Open Access
    Representation of children and families in TV toy advertisements: a comparative study of Israel, Britain, and Spain
    (Taylor & Francis Group, 2021) Martínez Pastor, Esther; Nicolás Ojeda, Miguel Ángel; Comunicación; Facultades de la UMU::Facultad de Comunicación y Documentación
    This article offers a comparative overview of the representation of children and families in TV toy advertisements in Israel, Britain and Spain. It focuses on identifying the similarities and differences between the ads tasked with representing children in relation to specific products in different cultural environments. To a lesser extent, the article contributes, through its data, to exploring how advertisements adapt to each of the social and cultural realities in countries with different cultures.