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Representation of children and families in TV toy advertisements: a comparative study of Israel, Britain, and Spain

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dc.contributor.authorMartínez Pastor, Esther
dc.contributor.authorNicolás Ojeda, Miguel Ángel
dc.contributor.departmentComunicación
dc.contributor.otherFacultades de la UMU::Facultad de Comunicación y Documentación
dc.date.accessioned2025-12-17T07:00:55Z
dc.date.available2025-12-17T07:00:55Z
dc.date.copyright© 2021 The authors
dc.date.issued2021
dc.description.abstractThis article offers a comparative overview of the representation of children and families in TV toy advertisements in Israel, Britain and Spain. It focuses on identifying the similarities and differences between the ads tasked with representing children in relation to specific products in different cultural environments. To a lesser extent, the article contributes, through its data, to exploring how advertisements adapt to each of the social and cultural realities in countries with different cultures.
dc.formatapplication/pdf
dc.format.extent18
dc.identifier.citationIsrael Affairs, 2021, Vol. 27, Issue 3, pp. 517-533
dc.identifier.doihttps://doi.org/10.1080/13537121.2021.1915597
dc.identifier.eissn1743-9086
dc.identifier.issn1353-7121
dc.identifier.urihttp://hdl.handle.net/10201/180669
dc.languageeng
dc.publisherTaylor & Francis Group
dc.relationThanks to Carmit-Noa Shpigelman (University of Haifa) for inviting us for a research stay and to the COST INTERFASOL (EU) action for financing the research stay.
dc.relation.publisherversionhttps://www.tandfonline.com/doi/full/10.1080/13537121.2021.1915597
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectToys
dc.subjectChildren
dc.subjectFamily
dc.subjectTelevision
dc.subjectIsrael
dc.subjectBritain
dc.subjectSpain
dc.subjectAdvertising
dc.subject.odsNo relacionado con ningún objetivo de desarrollo sostenible
dc.titleRepresentation of children and families in TV toy advertisements: a comparative study of Israel, Britain, and Spain
dc.typeinfo:eu-repo/semantics/article
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dspace.entity.typePublicationes
relation.isAuthorOfPublication5f3c7799-fb3f-4304-8f33-544e85017025
relation.isAuthorOfPublication.latestForDiscovery5f3c7799-fb3f-4304-8f33-544e85017025
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