Publication:
The business digitalization process in SMEs from the implementation of e-commerce: An empirical analysis

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Date
2023
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Authors
Gimeno Arias, Fernando ; Palacios Manzano, Mercedes ; León Gómez, Ana ; Santos Jaén, José Manuel ; Gimeno Arias, Fernando ; Palacios Manzano, Mercedes
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Economía Financiera y Contabilidad
DOI
https://doi.org/10.3390/jtaer18040086
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info:eu-repo/semantics/article
Description
©<2023>. This manuscript version is made available under the CC-BY 4.0 license http://creativecommons.org/licenses/by/4.0/ This document is the Published, version of a Published Work that appeared in final form in [Journal of Theoretical and Applied Electronic Commerce Research]. To access the final edited and published work see[https://doi.org/10.3390/jtaer18040086]
Abstract
The main objective of this research is to carry out a comprehensive analysis of how e-commerce affects the performance of small and medium-sized enterprises (SMEs) in Mexico. This study will pay special attention to the role of business digitalization and the optimization of operational processes in this context. Our research involved creating a partial least squares structural equation model (PLS-SEM) to examine our hypotheses. According to our research, incorporating e-commerce, digitalizing business processes, and improving operational efficiency significantly contribute to corporate performance. Our results show direct effects that, together with indirect effects of business digitalization and operational efficiency, enhance the positive influence of online commerce. This research fills a gap in the literature by investigating the relationship between ecommerce, business digitalization, operational efficiency, and business performance. It provides essential insights into the direct impact of e-commerce on corporate performance and the indirect impact through the mediation of business digitalization and operational efficiency. The results show significant implications for business managers, as the findings can help them to invest in technologies that foster e-commerce, which, by improving business digitalization and operational efficiency, will result in better corporate performance and the ability to adapt to today’s turbulent environment
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e-commerce , Business digitalization , Operational efficiency , Corporate performance , PLS-SEM
Citation
Journal of Theoretical and Applied Electronic Commerce Research, 18, 4
https://www.mdpi.com/0718-1876/18/4/86
URI
http://hdl.handle.net/10201/135431
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