Browsing by Subject "PLS-SEM"

Now showing 1 - 13 of 13
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    Análisis ACP, CHAID y PLS-SEM de la satisfacción de visitantes de espacios naturales protegidos. Aplicación al Parque Nacional de Aigüestortes en Lleida
    (Murcia: Servicio de publicaciones de la Universidad de Murcia, 2020) Florensa Guiu, Rosa M.; Florensa Guiu, Antonio; Maza Rubio, María Teresa
    La satisfacción de los visitantes de ENP, está influenciada por variables cuantitativas y cualitativas que deben identificarse y analizarse para su optimización. El objeto de este trabajo es analizarlas en el uso público de los ENP, en aplicación al Parque Nacional de Aigüestortes.Se han estudiado las variables explicativas con el Análisis de Componentes Principa-les, la Chi-cuadrado Detección Automática de Interacciones y el PLS-SEM, para valorar su influencia y explicación de la satisfacción y fidelización del visitante ecoturístico. Se demuestra un gran reflejo de las variables medibles valor global, recomendaciones y satisfacción a través de la gente, en la variable dependiente Satisfacción Global del Visitante.
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    Análisis de los factores de desarrollo del Turismo bélico a través de un modelo exploratorio
    (Universidad de Murcia. Servicio de publicaciones, 2024) Blanco Gregory, Rocío; Peloche Fernández, Eugenia Victoria
    l turismo bélico es una forma de turismo que se practica fundamentalmente, a partir de la I Guerra Mundial, aunque su estudio académico es relativamente reciente. En las investi-gaciones revisadas, se observa una carencia de estudios centrados en los factores que impul-san el desarrollo del turismo bélico, por lo que aquí se propone un modelo explicativo para analizarlos. Para ello, se empleó el Modelo de Ecuaciones Estructurales (PLS-SEM) para evaluar cinco constructos a través de distintos indicadores, entre los cuales se incluyeron las motivaciones de los turistas, consideradas esenciales y fundamentales según la escasa litera-tura disponible. Se aplicó un cuestionario a una muestra de 150 habitantes de Extremadura y sus alrededores para recolectar datos sobre los diferentes indicadores. Las hipótesis sobre las relaciones entre las variables fueron aceptadas, conviniendo que el modelo propuesto puede aplicarse a otros factores, verificando su trascendencia en el desarrollo del turismo bélico.
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    Analysis of the relationships between sustainable development goals, sustainable development and organizational results: an empirical study
    (Wiley, 2025-09-24) Giménez Espín, Juan Antonio; Pérez Zabaleta, Amelia; Economía Financiera y Contabilidad
    This study aims to determine whether the practices companies carry out to contribute to the SDGs have an impact on sustainable development and influence their performance. It also seeks to establish whether sustainable development enables companies to improve their business results. To this end, these business practices have been categorized into three levels: basic, advanced, and expert. The analysis is conducted using a sample of 200 medium- sized Spanish companies. The data have been collected through a structured questionnaire administered to two managers from each company (the general manager and the person in charge of sustainability or production) and analyzed using partial least squares structural equation modeling (PLS- SEM). The results show that the greater the company's engagement with the SDGs, the more it contributes to sustainable evelopment, and that this contribution to sustainability is also reflected in better results. In addition, sustainable development is found to have a positive impact on business performance.
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    Conocimiento de la Inteligencia Artificial Generativa del profesorado. Modelo predictivo basado en el TPACK para la integración ética de la Inteligencia Artificial Generativa en la Educación Superior
    (Universidad de Murcia. Servicio de Publicaciones, 2026) Pedraza Goyeneche, Clara E.; Montes. John F.; Palacios Rodríguez, Antonio; Cabero Almenara, Julio; Sin departamento asociado
    Generative Artificial Intelligence (GAI) has been rapidly incorporated into education, providing personalisation, automated tutoring and more efficient assessments, but also generating ethical challenges such as bias, privacy and academic integrity, which require informed teacher training. This study sought to validate a predictive model that explains the relationship between the dimensions of the TPACK model adapted to GAI and Technological Ethical Assessment (TEAK). Using a quantitative approach, a 25-item questionnaire was administered to 240 teachers at the National Open and Distance University of Colombia. The analysis with Structural Equation Modelling (PLS-SEM) showed high reliability and validity (Cronbach's Alpha: 0.935–0.976). Teachers presented attitudes ranging from ‘neutral’ to ‘agree’, highlighting Technological Knowledge as the strongest dimension. The results indicate that knowledge of the tool does not guarantee appropriate pedagogical use, making it essential to integrate ethical and didactic aspects into teacher training. The validated model is proposed as a useful guide for promoting ethical and reflective use of IAGen in university education.
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    From trust and dependence commitment to B2B engagement: An empirical analysis of inter-organizational cooperation in FMCG
    (Universidad Valencia, 2023) Valls Martínez, María del Carmen; Sánchez Pérez, Manuel; Gimeno Arias, Fernando; Santos Jaén, José Manuel; Pérez Sánchez, Manuel; Economía Financiera y Contabilidad
    This research paper aims to demonstrate that relationships play a pivotal role in fostering inter-organizational cooperation, both at the corporate and individual levels, within the fast-moving consumer goods (FMCG) distribution industry. Despite the extensive body of literature on relationship management, its impact on such a unique and important channel as FMCG remains undetermined. To achieve this objective, we designed a questionnaire for a survey targeting Spanish FMCG distributors, from which we collected 204 responses. We analyzed this data using partial least squares structural equation modeling (PLS-SEM), an emerging methodology in business research that enables us to assess the model's explanatory power and predictive capacity in understanding the relationships between various constructs. Our findings indicate the efficacy of governing inter-organizational relationships to facilitate cooperation. Additionally, we uncover links between corporate and individual relationships that contribute significantly to cooperation. In terms of practical implications for businesses, our results emphasize the importance for managers to prioritize relationships as an integral aspect of efficient channel management. This pertains to relationships within the distribution channel among partners and also individual relationships among business managers. Notably, the existing academic literature has not yet established the effectiveness of relationships in governing channels within the FMCG marketing channel, nor has it established a direct connection between inter organizational and individual relationships among business managers
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    How are companies going to business digitalization? An explanation based on the implementation of e-commerce with data of SMEs
    (Elsevier Inc., 2024-08-02) Gimeno Arias, Fernando; Santos Jaén, José Manuel; Pemartín González-Adalid, María; Economía Financiera y Contabilidad
    The data presented in this article is based on a questionnaire survey regarding e-commerce and business digitalization of SMEs in Mexico answered by the CEOs of the companies. A valid sample of 4,121 Mexican SMEs was collected covering many industries, such as primary sector, extractive industries, manufacturing industries, energy, water, recycling, construction, trade, services, and others. The data includes information about the implementation of e-commerce, business digitalization, operational efficiency, corporate performance, and other demographic indicators of the sampling firms. The link between e-commerce and corporate performance is still underexplored in SMEs, even more so between companies from Latin America, being Mexico a perfect example to explore how different SMEs adapt and thrive due to the rapid growth of their e-commerce and the diversity of their business sectors (Santos-Ja�n et al., 2023 *2+). Data analysis was conducted using SPSS and Smart PLS. The data are useful as the data can be reproduced, reused and reanalysed paying special attention to group-specific effects. This data article also opens up better research opportunities going forward through collaboration with other researchers.SMEs
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    Impacto de los influencers en la promoción de destinos turísticos: el rol del liderazgo de opinión
    (Universidad de Murcia: servicio de publicaciones, 2025) Fandos Herrera, Carmina; Gurrea Sarasa, Raquel; Labuena García, Alberto; Viñals Marcos, Carla; Sin departamento asociado
    El marketing de influencers ha emergido como una herramienta crucial en el panorama del marketing digital, transformando la forma en que las marcas se conectan con los consu-midores. Este estudio propone analizar cómo características de los influencers (autenticidad, calidad del contenido, credibilidad y homofilia) influyen en su liderazgo de opinión y cómo este impacta en la intención de visitar y recomendar destinos turísticos. A partir de 257 encuestas y un análisis PLS-SEM, se destaca la importancia de la congruencia entre influen-cer y seguidor. Se ofrecen conclusiones, implicaciones y futuras líneas de investigación útiles para DMOs y empresas turísticas
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    La influencia de la credibilidad del profesorado universitario en la satisfacción académica del alumnado: el rol mediador de la motivación académica
    (Universidad de Murcia. Servicio de Publicaciones, 2024) De Besa Gutiérrez, Manuel Rafael; Froment, Facundo; Gil Flores, Javier
    La literatura científica ha evidenciado la incidencia que tiene el comportamiento del docente en la motivación y la satisfacción académica, ambas variables asociadas al aprendizaje de los estudiantes. El presente estudio tiene como objetivo predecir la satisfacción académica del alumnado según sus percepciones sobre la credibilidad del profesorado universitario teniendo en cuanta el rol mediador de la motivación académica. Para abordar este propósito se ha utilizado una muestra de 446estudiantes matriculados en los grados universitarios de infantil y primaria. Para la recogida de datos se ha utilizado la escala de Credibilidaden Profesores Universitarios, la escala de Motivación Estado y la escala de Satisfacción Académica. Como técnica estadística se ha optado por un modelo de ecuaciones estructurales a través del método de mínimos cuadrados parciales (PLS-SEM). Los resultados revelan quela motivación académica media la relación entre la credibilidad docente y la satisfacción académica del alumnado. A partir de los resultados se discuten los hallazgos y se proponen recomendaciones prácticas para que el docente sea percibido como más creíble en su práctica educativa.
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    Necessary condition analysis for sustainable channel governance in fast-moving markets
    (Emerald Publishing, 2025-09-08) Pemartín González-Adalid, María; Gimeno-Arias, Fernando; León-Gómez, Ana; Santos Jaén, José Manuel; Gimeno Arias, Fernando; Economía Financiera y Contabilidad
    Purpose – The purpose of this paper is to analyse marketing channel governance through the most relevant elements of the relationship (commitment, trust, dependence and enforcement) in light of a new analytical method – necessary condition analysis (NCA) – that brings fresh perspectives to previous studies. The overlooked fast-moving consumer goods (FMCG) sector is chosen to test the proposed model because its high product turnover and changing consumer demands make effective management and close collaboration between trading partners even more necessary than in other sectors. Design/methodology/approach – Based on a sample of 204 Spanish distributors – both wholesalers and retailers – in the FMCG sector distribution channel who were contacted through LinkedIn, a governance model in the distribution channel is established and validated via structural model analysis using PLS-SEM, NCA and predictive performance analysis. Findings – The results provide empirical support for the proposed model from the perspective of probability, establishing an efficient distribution channel governance formula in FMCG. However, analysis of the proposed relationships in terms of necessity reveals that a high level of social and contractual enforcement cannot be achieved without a certain level of trust and commitment between partners, but that it can be achieved without any dependence. Practical implications – The study highlights that fostering trust and commitment is essential for governance in FMCG distribution channels, as dependence alone is not a necessary condition for achieving strong contractual and social enforcement. Managers should focus on long-term relationship building rather than short-term transactional gains to enhance channel performance. Given the competitive nature of the FMCG sector and the increasing power of retailers, companies can improve governance effectiveness by investing in relational mechanisms that strengthen collaboration with their partners. Originality/value – The research provides novel tools for marketing channel governance in FMCG and contributes to alternative explanations to account for good performance in the agreements established in the distribution channel, as opposed to formulas based on the imbalance of bargaining power and different strategic interests among channel agents.
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    SOSTENIBILIDAD Y DESEMPEÑO EN LA INDUSTRIA HOTELERA: EL PAPEL MEDIADOR DE LAS VENTAJAS COMPETITIVAS
    (Universidad de Murcia. Servicio de publicaciones, 2022) López Gamero, María Dolores; Pereira Moliner, Jorge; Molina Azorín, José Francisco; Tarí Guillo, Juan José; Pertusa Ortega, Eva María
    La relación entre sostenibilidad y desempeño ha sido analizada en estudios previos sin llegar a un consenso en la industria hotelera. Este estudio examina la relación entre sostenibi-lidad y desempeño, y el efecto mediador de las ventajas competitivas en costes y diferencia-ción en dicha relación. Los resultados muestran que la sostenibilidad influye positivamente sobre el desempeño perceptual y sobre los ingresos por habitación disponible; la sostenibi-lidad tiene una relación directa con las ventajas en costes y diferenciación; y la ventaja en diferenciación media la relación entre sostenibilidad y desempeño.
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    The business digitalization process in SMEs from the implementation of e-commerce: An empirical analysis
    (2023) Gimeno Arias, Fernando; Palacios Manzano, Mercedes; León Gómez, Ana; Santos Jaén, José Manuel; Gimeno Arias, Fernando; Palacios Manzano, Mercedes; Economía Financiera y Contabilidad
    The main objective of this research is to carry out a comprehensive analysis of how e-commerce affects the performance of small and medium-sized enterprises (SMEs) in Mexico. This study will pay special attention to the role of business digitalization and the optimization of operational processes in this context. Our research involved creating a partial least squares structural equation model (PLS-SEM) to examine our hypotheses. According to our research, incorporating e-commerce, digitalizing business processes, and improving operational efficiency significantly contribute to corporate performance. Our results show direct effects that, together with indirect effects of business digitalization and operational efficiency, enhance the positive influence of online commerce. This research fills a gap in the literature by investigating the relationship between ecommerce, business digitalization, operational efficiency, and business performance. It provides essential insights into the direct impact of e-commerce on corporate performance and the indirect impact through the mediation of business digitalization and operational efficiency. The results show significant implications for business managers, as the findings can help them to invest in technologies that foster e-commerce, which, by improving business digitalization and operational efficiency, will result in better corporate performance and the ability to adapt to today’s turbulent environment
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    The role of gender and connections between entrepreneurship and employability in higher education
    (Elsevier, 2022-09-22) Iglesias Sánchez, Patricia P.; Jambrino Maldonado, Carmen; Santos Jaén, José Manuel; Economía Financiera y Contabilidad
    A global concern about youth employment and the challenges to better connect companies’ needs and professional and labour profiles of graduates is shared by policy makers and higher education institutions. The recognition of entrepreneurship as an integral and sustainable part of the solution is a source of motivation for the incorporation of entrepreneurial competencies onto university curricula. The driving force of this study is to analyse how and to what extent the employability weighs on entrepreneurship. A Partial Least Squares Structural Equation Modeling (PLS-SEM) is applied using a survey that links Employability and Entrepreneurial Intention positively and highlights the moderating effect of gender. Our study contributes to research showing the interconnection between both and provides an insight from a gender approach. Women feel competences related to entreprising people are useful beyond business creation and they reinforce their self-confidence about their skills facing both entrepreneurial or employment objectives.
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    University students’ perceptions of the impact of artificial intelligence in the business sector on their educational and professional development
    (Springer, 2025-08-29) León Gómez, Ana; Valls Martínez, María del Carmen; LLorente Muñoz, Virginia; Santos Jaén, José Manuel; Economía Financiera y Contabilidad
    Understanding students’ perceptions of Artificial Intelligence (AI) is crucial for integrating AI into education and aligning it with professional expectations. This study investigates how university students’ perceptions of AI influence their educational and professional development, a previously unexplored relationship, empha sizing the demand for AI training through Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis on 725 students. The present research offers novel insights into the mediating effects of professional development and the nonlinear role of fear in shaping AI training demand. Findings indicate that students view AI implementation in companies as enhancing business performance through automation and optimized decision-making, thus improving learning and professional development opportunities. High-performing companies are seen as offering valuable internships and motivating students to enhance their skills, thereby increasing the demand for AI training. Students with prior AI knowledge feel more confident and require less additional training. Conversely, perceived risks associated with AI may incentivize academic engagement under certain conditions, but excessive fear may cause mental blocks, reducing participation in educational programs and interest in AI training. This study provides a comprehensive view of how students’ perceptions of AI affect their academic and professional paths. These findings offer concrete guidance for curriculum designers and educators aiming to foster AI literacy and pedagogical strategies aligned with technological transformation in business and education. It highlights the importance of educational strategies that incorporate realistic applications and limitations of AI, preparing students for the safe and effective use of technology in their careers. These findings emphasize the need to adapt curricula to the realities of AI in the future workplace.