Publication: Estudio comparativo entre los museos de la ciudad de Murcia y Leeds Museums and Galleries : propuesta para abordar su transformación digital
Authors
Zapata Barrero, María José
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Escuela Internacional de Doctorado
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Melendreras Ruiz, Rafael ; Marín Torres, María Teresa
Publisher
Universidad de Murcia
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DOI
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info:eu-repo/semantics/doctoralThesis
Description
Abstract
Estamos viviendo una fase de transición que en los últimos tiempos se ha visto acelerada por la pandemia de COVID-19, el desafío medioambiental y la delicada coyuntura económica. Este cambio está afectando a todos los sectores de la sociedad y, en el devenir de este periodo, la revolución digital está impulsando transformaciones sociales y económicas asociadas a un proceso de desarrollo tecnológico del que los museos no deben de quedar al margen, independientemente de su tamaño, tipología o presupuesto.Si bien es cierto que la gran mayoría de instituciones eran conocedoras de la tan manida transformación digital o de la introducción de las nuevas tecnologías en el discurso expositivo, solo aquellos museos con cierta envergadura y recursos habían sido capaces de integrar en su gestión y museografía dichos avances tecnológicos de una manera efectiva, factible y, sobre todo, sostenible en el tiempo. Debido a los nuevos hábitos de consumo se hace urgente la necesidad de agregar un soporte digital y nuevas estrategias de comunicación para conectar con todo tipo de públicos. Es por ello que de un tiempo a esta parte se ha podido comprobar cómo innumerables instituciones, incluso aquellas que recelaban de lo digital, se han sumado a ese concepto de museo del siglo XXI que introduce tecnologías de lo más variopintas para ofrecer constantemente nuevas experiencias a sus visitantes. Sin embargo, pocas se han detenido a reflexionar acerca de cuánto ha habido de "verdadera" transformación digital en la gestión y configuración de la propia institución.El museo, tal y como lo habíamos concebido, ya no existe y se precisan nuevos modelos teóricos y metodológicos para ahondar en la intersección entre museos, tecnología y sociedad. Partiendo de dicha situación, en el presente trabajo de investigación se lleva a cabo un análisis comparativo de once museos de la ciudad de Murcia y Leeds Museums and Galleries referido a su proceso de transformación digital, realizando un estudio integral de ambos casos a través de una serie de consultas a sus profesionales y analizando su desarrollo de audiencias. Al advertir la ausencia de un método de trabajo estructurado que permita medir el avance del proceso de incorporación de los elementos digitales a las citadas instituciones, se propone una guía que les ayude a incorporar la tecnología digital de una manera estructurada basada en un marco de trabajo conocido que pueda ser adaptado a la idiosincrasia de cada institución y que mida el grado de madurez de dicha transformación.Palabras clave: museos, ciudad de Murcia, Leeds Museums and Galleries, transformación digital, gestión por procesos, niveles de madurez digital
We are experiencing a period of transition that has recently been accelerated by the COVID-19 pandemic, environmental challenges and the delicate economic situation. This change is affecting all sectors of society, and as this period unfolds, the digital revolution is driving social and economic transformations associated with a process of technological development from which museums must not be left out, regardless of their size, type or budget.While it is true that the vast majority of institutions were aware of the much-discussed digital transformation or the introduction of new technologies in exhibition discourse, only those museums with a certain size and resources had been able to integrate these technological advances into their management and museography in an effective, feasible and, above all, sustainable manner over time. Due to new consumer habits, there is an urgent need to add digital support and new communication strategies to connect with all types of audiences. That is why, for some time now, we have seen countless institutions, even those that were wary of digital technology, embrace the concept of the 21st-century museum, which introduces a wide variety of technologies to constantly offer new experiences to its visitors. However, few have stopped to reflect on how much 'true' digital transformation there has been in the management and configuration of the institution itself.The museum, as we had conceived it, no longer exists, and new theoretical and methodological models are needed to delve into the intersection between museums, technology, and society. Based on this situation, this research project conducts a comparative analysis of eleven museums in the city of Murcia and Leeds Museums and Galleries with regard to their digital transformation process, conducting a comprehensive study of both cases through a series of consultations with their professionals and analysing their audience development. Noting the absence of a structured working method to measure the progress of the process of incorporating digital elements into these institutions, a guide is proposed to help them incorporate digital technology in a structured manner based on a known framework that can be adapted to the idiosyncrasies of each institution and that measures the degree of maturity of this transformation.Keywords: museums, city of Murcia, Leeds Museums and Galleries, digital transformation, process management, digital maturity levels.
We are experiencing a period of transition that has recently been accelerated by the COVID-19 pandemic, environmental challenges and the delicate economic situation. This change is affecting all sectors of society, and as this period unfolds, the digital revolution is driving social and economic transformations associated with a process of technological development from which museums must not be left out, regardless of their size, type or budget.While it is true that the vast majority of institutions were aware of the much-discussed digital transformation or the introduction of new technologies in exhibition discourse, only those museums with a certain size and resources had been able to integrate these technological advances into their management and museography in an effective, feasible and, above all, sustainable manner over time. Due to new consumer habits, there is an urgent need to add digital support and new communication strategies to connect with all types of audiences. That is why, for some time now, we have seen countless institutions, even those that were wary of digital technology, embrace the concept of the 21st-century museum, which introduces a wide variety of technologies to constantly offer new experiences to its visitors. However, few have stopped to reflect on how much 'true' digital transformation there has been in the management and configuration of the institution itself.The museum, as we had conceived it, no longer exists, and new theoretical and methodological models are needed to delve into the intersection between museums, technology, and society. Based on this situation, this research project conducts a comparative analysis of eleven museums in the city of Murcia and Leeds Museums and Galleries with regard to their digital transformation process, conducting a comprehensive study of both cases through a series of consultations with their professionals and analysing their audience development. Noting the absence of a structured working method to measure the progress of the process of incorporating digital elements into these institutions, a guide is proposed to help them incorporate digital technology in a structured manner based on a known framework that can be adapted to the idiosyncrasies of each institution and that measures the degree of maturity of this transformation.Keywords: museums, city of Murcia, Leeds Museums and Galleries, digital transformation, process management, digital maturity levels.
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