Publication: Fiabilidad de las críticas hoteleras autenticadas y no autenticadas: el caso de Tripadvisor y Booking.com
Authors
Balagué, Cristina ; Martin-Fuente, Eva ; Gómez, M. Jesús
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
https://doi.org/10.6018/turismo.38.271351
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info:eu-repo/semantics/article
Description
Abstract
El presente estudio analiza el Electronic Word Of Mouth (eWOM) en el sector turístico
a través de TripAdvisor y Booking.com. Este trabajo pretende comprobar si las críticas sobre
la falta de veracidad de los comentarios de TripAdvisor están fundamentadas, comparando los
rankings de hoteles en cinco ciudades españolas con los del portal de reservas Booking.com.
Los resultados revelan que existe una correlación entre ambos rankings, indicando así
que la falsificación y la manipulación de opiniones en TripAdvisor no es característica al
igual que se constata que a mayor categoría hotelera mejores posiciones en el ranking y que
la cantidad de comentarios influye en el ranking.
ABSTRACT: This study analyzes the Electronic Word Of Mouth (eWOM) in the tourism sector through TripAdvisor and Booking.com. The aim is to check whether the criticism about the lack of veracity of TripAdvisor reviews are grounded by comparing the rankings of the five Spanish cities hotels with Booking.com. The results show that there is a correlation between the two rankings, indicating that falsification and manipulation of TripAdvisor reviews is not characteristic, as well as the higher category hotel the better position in the ranking and, the quantity of reviews affects the position in the ranking
ABSTRACT: This study analyzes the Electronic Word Of Mouth (eWOM) in the tourism sector through TripAdvisor and Booking.com. The aim is to check whether the criticism about the lack of veracity of TripAdvisor reviews are grounded by comparing the rankings of the five Spanish cities hotels with Booking.com. The results show that there is a correlation between the two rankings, indicating that falsification and manipulation of TripAdvisor reviews is not characteristic, as well as the higher category hotel the better position in the ranking and, the quantity of reviews affects the position in the ranking
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Citation
Cuadernos de turismo, nº 38 (2016)
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