Publication: El anime como contenido de entretenimiento, discurso promocional y formato turístico: el caso de los Mystery Tour en la serie Detective Conan
Authors
Martínez Puche, Salvador ; Antonio Martínez Puche ; Víctor José Blaya Pérez
item.page.secondaryauthor
Facultades de la UMU
item.page.director
Publisher
Asociación Española de Expertos Científicos en Turismo (AECIT)
publication.page.editor
Salvador Martínez Puche
publication.page.department
DOI
https://doi.org/10.53596/xv7bz838
item.page.type
info:eu-repo/semantics/article
Description
Abstract
La visibilidad y anticipación de los destinos turísticos, la configuración y transmisión de su marca y la incitación a visitarlos encuentra en la industria audiovisual un aliado de gran valor (Beeton, 2005; Macionis, 2004). Al margen de películas y series, la ficción animada resulta un formato menos convencional, pero puede ser un dispositivo de igual o mayor eficacia entre públicos de perfiles muy determinados a los que sus personajes favoritos les mueven a viajar a ciudades o parques temáticos (Blaya, 2019; Florido-Benítez, 2023). El propósito de esta incipiente investigación es estudiar el caso de la saga de anime Detective Conan y sus “Mystery Tours” (2017-2019), cuyos episodios se localizan en lugares emblemáticos de Japón, aunque no primordiales en la oferta turística del país. Sus tramas son aderezadas con costumbres culturales o rasgos identitarios y sus emisiones se complementan mediante rutas dirigidas al fandom. Para ello, la metodología cualitativa utilizada se compone del análisis de contenido propuesto por Méndiz Noguero (2011), denominado City Placement, un focus group para conocer las reacciones y la cualidad persuasiva entre el público, así como la recopilación de materiales turísticos compartidos en internet por aficionados de la serie.
The visibility and anticipation of tourism destinations, the configuration and transmission of their brand and the incitement to visit them find a highly valuable ally in the audiovisual industry (Beeton, 2005; Macionis, 2004). Contrary to films and series, animated fiction is a less conventional format, but it can be a device of equal or greater effectiveness among audiences with very specific profiles who are moved by their favorite characters to travel to cities or theme parks (Blaya, 2019; Florido-Benítez, 2023; Mori, 2022; Tung, Lee, Hudson, 2019). The purpose of this exploratory research is to study the case of the anime saga Detective Conan and its “Mystery Tours” (2017-2019), whose episodes are located in emblematic places in Japan, although not essential in the country's tourist offer. Its plots are seasoned with cultural customs or identity traits and their broadcasts are complemented by tourist routes aimed at fandom. To this end, the qualitative methodology used consists of the content analysis proposed by Méndiz (2011; 2014), called City Placement, a focus group to understand the reactions and persuasive quality among the public, as well as the compilation of tourist materials shared in internet by fans of the series.
The visibility and anticipation of tourism destinations, the configuration and transmission of their brand and the incitement to visit them find a highly valuable ally in the audiovisual industry (Beeton, 2005; Macionis, 2004). Contrary to films and series, animated fiction is a less conventional format, but it can be a device of equal or greater effectiveness among audiences with very specific profiles who are moved by their favorite characters to travel to cities or theme parks (Blaya, 2019; Florido-Benítez, 2023; Mori, 2022; Tung, Lee, Hudson, 2019). The purpose of this exploratory research is to study the case of the anime saga Detective Conan and its “Mystery Tours” (2017-2019), whose episodes are located in emblematic places in Japan, although not essential in the country's tourist offer. Its plots are seasoned with cultural customs or identity traits and their broadcasts are complemented by tourist routes aimed at fandom. To this end, the qualitative methodology used consists of the content analysis proposed by Méndiz (2011; 2014), called City Placement, a focus group to understand the reactions and persuasive quality among the public, as well as the compilation of tourist materials shared in internet by fans of the series.
publication.page.subject
Citation
Martínez Puche, S.; Martínez Puche, A., & Blaya Pérez, V. (2025). El anime como contenido de entretenimiento, discurso promocional y formato turístico: el caso de los Mystery Tour en la serie Detective Conan. Journal of Tourism Analysis, (32,1), 2025, 73–97. https://doi.org/10.53596/xv7bz838
item.page.embargo
Collections
Ir a Estadísticas
Este ítem está sujeto a una licencia Creative Commons. http://creativecommons.org/licenses/by-nc/4.0/