Publication:
Does social content influence the subjective evaluation of affective pictures?

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Date
2020-05-28
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Authors
Kosonogov, Vladimir ; Torrente, Ginesa ; Carrillo Verdejo, María Eduvigis ; Martínez Selva, José María ; Sánchez Navarro, Juan Pedro
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Publisher
Cambridge University Press
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DOI
https://doi.org/10.1017/SJP.2020.6
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Description
© 2020, Universidad Complutense de Madrid and Colegio Oficial de Psicólogos de Madrid 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. This document is the Accepted version of a Published Work that appeared in final form in The Spanish Journal of Psychology. To access the final edited and published work see https://doi.org/10.1017/SJP.2020.6
Abstract
This study explored the effect of the perceived social content of affective pictures on the subjective evaluation of affective valence and arousal. For this purpose, we established three categories of social content (pictures without people, with one person and with two or more people). A sample of 161 subjects rated 200 pictures varying in affective valence (unpleasant, neutral, and pleasant), arousal and social content. Results of two-factor analysis of variance (F(4, 157) = 71.7, p < .001, ηp 2 = .31) showed that perceived social content influenced the ratings of affective valence, specially for unpleasant pictures, with the greatest social content (two or more people) leading subjects to rate unpleasant pictures with the lowest ratings (all pairwise comparisons’ p < .001). Regarding arousal (F(4, 157) = 64.0, p < .001, ηp 2 = .29), the higher the social content, the higher the arousal ratings, but only for pleasant (all pairwise comparisons’ p < .007) and unpleasant (all pairwise comparisons’ p < .001) pictures. Overall, this study demonstrated an effect of the perceived social content on the subjective evaluation of affective valence and arousal of emotional stimuli.
Citation
The Spanish Journal of Psychology (2020), 23, e6, 1–20
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