Publication: La intensidad de la externalización hotelera y sus beneficios y riesgos percibidos
Authors
Espino Rodríguez, Tomás F. ; Ramírez Fierro, Juan Carlos
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
https://doi.org/10.6018/turismo.41.326991
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info:eu-repo/semantics/article
Description
Abstract
Este trabajo se centra en identificar el papel de la estrategia de externalización en los
hoteles. Para ello, se analiza los niveles de externalización actual y deseada. El artículo
intenta determinar qué ventajas así como los riesgos que perciben los directivos de esta
estrategia. Por otra parte se analiza la relación entre el tamaño, categoría y tipo de hotel con
la externalización. Los resultados indican que el nivel de externalización es bastante usado.
Por otra parte, los beneficios que perciben los directivos son más tácticos que estratégicos.
Existe una relación entre la externalización y el tamaño del hotel.
ABSTRACT: This study focuses on identifying the role of the outsourcing strategy of hotels. To do so, levels of current and desired outsourcing are analyzed. The paper tries to determine what advantages and risks are perceived by managers of this strategy. In addition, the study analyzes the relationship between the size, category, and type of hotel and outsourcing. The results indicate that the level of outsourcing in hotels is quite high. Moreover, the outsourcing benefits perceived by managers are more tactical than strategic. There is a relationship between outsourcing and the size of hotel.
ABSTRACT: This study focuses on identifying the role of the outsourcing strategy of hotels. To do so, levels of current and desired outsourcing are analyzed. The paper tries to determine what advantages and risks are perceived by managers of this strategy. In addition, the study analyzes the relationship between the size, category, and type of hotel and outsourcing. The results indicate that the level of outsourcing in hotels is quite high. Moreover, the outsourcing benefits perceived by managers are more tactical than strategic. There is a relationship between outsourcing and the size of hotel.
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Citation
Cuadernos de turismo, nº 41 (2018)
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