Publication: La creación del mito de La Manga del Mar Menor a través de la promoción turística de NO-DO
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Date
2019
Authors
Durante Asensio, Isabel ; Aliaga Cárceles, José Javier
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Publisher
Murcia: Servicio de publicaciones de la Universidad de Murcia
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DOI
http://dx.doi.org/10.6018/turismo.44.404781
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info:eu-repo/semantics/article
Description
Abstract
La entidad de los Noticiarios y Documentales (NO-DO) fue la encargada de construir una imagen identitaria del país acorde a los intereses políticos del Régimen. En el caso del turismo, fue a partir del desarrollismo cuando ocupó un lugar destacado. En este contexto, La Manga del Mar Menor se sumó a los contenidos de la promoción turística que las cáma-ras de NO-DO generaron, al tiempo que reflejaron el proceso de transformación de la zona, pasando de un ámbito casi salvaje a un paraíso turístico de primer orden. Este semblante de La Manga se cimentó en una serie de elementos que constituyeron la iconografía cinemato-gráfica de este enclave.
ABSTRACT: The entity of Noticiarios y Documentales (NO-DO) was commissioned to build an iden-tity image of the country according to the political interest of the Regime. In tourism case, it was when the development took place, when NO-DO occupied a prominent place. In this context, La Manga del Mar Menor was added to the contents of the tourism promotion that the NO-DO cameras generated, while the transformation process of the area was also reflec-ted, going from a wild area to a main touristic paradise. This appearance of La Manga was based on different elements that constitute the cinematographic iconography of this enclave.
ABSTRACT: The entity of Noticiarios y Documentales (NO-DO) was commissioned to build an iden-tity image of the country according to the political interest of the Regime. In tourism case, it was when the development took place, when NO-DO occupied a prominent place. In this context, La Manga del Mar Menor was added to the contents of the tourism promotion that the NO-DO cameras generated, while the transformation process of the area was also reflec-ted, going from a wild area to a main touristic paradise. This appearance of La Manga was based on different elements that constitute the cinematographic iconography of this enclave.
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Turismo , La Manga , NO-DO , Desarrollismo , Sol y playa , Tourism , NO-DO , Developmentalism , Sun and beach
Citation
Cuadernos de turismo, nº 44 (2019)
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