Publication: El nivel de conocimiento y la reputación social de las empresas cooperativas. El caso de la Región de Murcia
Authors
Martínez-Carrasco Pleite, Federico ; Eid, Maged
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Publisher
Centro Investigación Información Economía Pública Social y Cooperativa, CIRIEC-España
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DOI
https://doi.org/10.7203/CIRIEC-E.91.8865
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info:eu-repo/semantics/article
Description
© La editorial. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. This document is the Published version of a Published Work that appeared in final form in CIRIEC-España. Revista de Economía Pública, Social y Cooperativa. To access the final edited and published work see https://doi.org/10.7203/CIRIEC-E.91.8865
Abstract
En este trabajo, partiendo de la información generada con una encuesta realizada a 321 ciuda-danos de la Región de Murcia, se cuantifica el grado de conocimiento, la notoriedad, la imagen y la reputación que de las empresas cooperativas tiene su población. La información generada revela el aún insuficiente conocimiento que los ciudadanos tienen acerca de las cooperativas y de la Economía Social. Aún así, se comprueba la positiva
imagen que de las mismas se tiene en relación a sus beneficios sociales; en el desarrollo de valores, en la gene-ración de empleo de calidad o por su contribución al desarrollo de los territorios. El estudio de las dimensiones
de su reputación empresarial realizado, permitió comprobar un nivel débil o vulnerable en todas ellas, siendo por lo general mayor la valoración que los ciudadanos otorgan a las empresas capitalistas, salvo en dos dimensio-
nes concretas, como son la integridad empresarial o la ciudadanía.
According to the International Labor Organization, one of the main barriers to the deve-lopment of the cooperative model throughout the world is the lack of knowledge and social awareness about its values and its contribution to development. This study a aims precisely to know the level of knowledge and social awareness that citizens have about the contribution of cooperative enterprises to the development of a more economically and socially responsible economic model, favoring the reduction of poverty, the creation of more stable jobs and that favors social integration. The main objec-tive of this work was to study the level of knowledge that citizens have about the cooperative business model and its inspiring principles. Secondly, to check its reputation level against conventional capita-list companies, approaching their level of excellence based on the value that citizens give to these com-panies through seven large dimensions of reputation. To achieve this goal, a field study was designed, with which to gather primary information about the impressions, news and values that citizens have about cooperative societies.
According to the International Labor Organization, one of the main barriers to the deve-lopment of the cooperative model throughout the world is the lack of knowledge and social awareness about its values and its contribution to development. This study a aims precisely to know the level of knowledge and social awareness that citizens have about the contribution of cooperative enterprises to the development of a more economically and socially responsible economic model, favoring the reduction of poverty, the creation of more stable jobs and that favors social integration. The main objec-tive of this work was to study the level of knowledge that citizens have about the cooperative business model and its inspiring principles. Secondly, to check its reputation level against conventional capita-list companies, approaching their level of excellence based on the value that citizens give to these com-panies through seven large dimensions of reputation. To achieve this goal, a field study was designed, with which to gather primary information about the impressions, news and values that citizens have about cooperative societies.
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Conocimiento , Notoriedad , Imagen , Reputación , Cooperativas , Región de Murcia , Knowledge , Reputation , Image , Cooperatives
Citation
CIRIEC-España, Revista de Economía Pública, Social y Cooperativa
Nº 91/2017, pp. 5-29
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