Publication: Ventajas y barreras en la creación del sistema de inteligencia turística en los destinos turísticos inteligentes
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Date
2024
Authors
Villar Garcia, Mario ; Pereira Moliner, Jorge
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Publisher
Servicio publicaciones. Universidad de Murcia
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DOI
https://doi.org/10.6018/turismo.616421
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info:eu-repo/semantics/article
Description
Abstract
Este trabajo destaca la importancia de implantar un Sistema de Inteligencia Turística en destinos y los resultados muestran sus ventajas (mejora en la toma de decisiones y la experiencia del turista) y barreas (necesidad de recursos y resistencia al cambio de los agentes). Para ello, se realizaron entrevistas en profundidad a 15 expertos de España e internacionales. Este estudio contribuye en el avance de la inteligencia turística, orienta su implantación y es pionero en su aplicación práctica para mejorar la gestión turística
This research work highlights the importance of implementing a Tourism Intelligence System in destinations and the results show its advantages (improvement in decision-making and the tourist’s experience) and barriers (need for resources and resistance to change of agents). In-depth interviews were conducted with 15 Spanish and international experts. This study contributes to the advancement of tourism intelligence, guides its implementation and is a pioneer in its practical application to improve tourism management
This research work highlights the importance of implementing a Tourism Intelligence System in destinations and the results show its advantages (improvement in decision-making and the tourist’s experience) and barriers (need for resources and resistance to change of agents). In-depth interviews were conducted with 15 Spanish and international experts. This study contributes to the advancement of tourism intelligence, guides its implementation and is a pioneer in its practical application to improve tourism management
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Citation
Cuadernos de Turismo, núm. 53 (2024)
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