Publication: Análisis del imaginario turístico online: el caso de Girona
Authors
Gassiot-Melian, Ariadna ; Camprubí, Raquel ; Coromina, Lluís
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Publisher
Universidad de Murcia, Escuela Universitaria de Turismo de Murcia
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DOI
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info:eu-repo/semantics/article
Description
Abstract
El imaginario turístico, entendido como el conjunto de representaciones mentales y percepciones sobre un destino, está actualmente condicionado por la emergencia y uso de las tecnologías de la información y la comunicación (TIC). Aun así, la literatura académica no es suficientemente precisa al abordar este concepto y analizar sus dimensiones. En consecuencia, y tomando la provincia de Girona como caso de estudio, el objetivo principal de este estudio es analizar las dimensiones y emociones evocadas en este imaginario turístico online. La metodología se basa en un análisis del contenido textual de los agentes turísticos del destino. Los resultados indican que este imaginario incluye principalmente dos dimensiones: el territorio y los atractivos; y los servicios turísticos. Además, se observan diferencias en las valoraciones de los sentimientos y el grado de positividad entre los distintos agentes analizados. Este estudio contribuye a entender cómo es este imaginario, primordial para tomar acciones razonadas y adecuadas en la gestión y la promoción de los destinos turísticos.
Tourism imagery, understood as the set of mental representations and perceptions about a de stination, is currently conditioned by the emergence and use of information and communication technologies (ICT). Nevertheless, academic literature is not sufficiently precise in addressing this concept and analyzing its dimensions. Consequently, and takin g the province of Girona as a case study, the main objective of this study is to analyze the dimensions and emotions evoked in this online tourism imagery. The methodology is based on an analysis of the textual content of tourism agents of the destination. The results indicate that this imagery mainly includes two dimensions: the territory and attractions; and tourist services. In addition, differences are observed in the evaluations of emotions and the degree of positivity among the different agents analyzed. This study contributes to understanding how this imagery is, and it is crucial for an adequate decision -making linked to management and promotion actions of tourism destinations.
Tourism imagery, understood as the set of mental representations and perceptions about a de stination, is currently conditioned by the emergence and use of information and communication technologies (ICT). Nevertheless, academic literature is not sufficiently precise in addressing this concept and analyzing its dimensions. Consequently, and takin g the province of Girona as a case study, the main objective of this study is to analyze the dimensions and emotions evoked in this online tourism imagery. The methodology is based on an analysis of the textual content of tourism agents of the destination. The results indicate that this imagery mainly includes two dimensions: the territory and attractions; and tourist services. In addition, differences are observed in the evaluations of emotions and the degree of positivity among the different agents analyzed. This study contributes to understanding how this imagery is, and it is crucial for an adequate decision -making linked to management and promotion actions of tourism destinations.
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Citation
Gran Tour: Revista de Investigaciones Turísticas, n.º 29 (2024)
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