Analysis of the key drivers affecting the development of small and medium sports businesses

Salehipour, Mojgan; Najafabadipour, Zahra; Mohammadi, Samira; Shohani, Mohammadhosein

Publication:
Analysis of the key drivers affecting the development of small and medium sports businesses

dc.contributor.author	Salehipour, Mojgan
dc.contributor.author	Najafabadipour, Zahra
dc.contributor.author	Mohammadi, Samira
dc.contributor.author	Shohani, Mohammadhosein
dc.contributor.department	Sin departamento asociado
dc.date.accessioned	2025-05-14T15:09:54Z
dc.date.available	2025-05-14T15:09:54Z
dc.date.issued	2025
dc.description.abstract	The aim of this study was to analyze the key drivers affecting the development of small and medium- sized sports businesses. The study employed thematic analysis and a mixed-method approach (qualitative and quantitative), collecting data through interviews, library research, and document evaluation. A judgmental sampling method was used to select 17 participants for the qualitative part, including university professors, researchers, and sports business managers, based on their expertise and job history. Data analysis involved a three-stage coding process, with reliability ensured through coding agreement measures. For the quantitative part, a sample of 384 individuals was selected from employees of sports organizations using Cochran's formula. Based on the findings, the key drivers of sports business development include development policies, infrastructure, technical platforms, organizational frameworks, marketing indicators, strategic agility, and individual capabilities. Focusing on these categories can significantly propel the growth and sustainability of sports businesses. By aligning strategic efforts across these areas, sports organizations can enhance their competitive edge and adapt more effectively to the rapidly changing dynamics of the sports industry.	es
dc.format	application/pdf	es
dc.format.extent	22	es
dc.identifier.citation	SPORT TK. Year 2025. Volumne 14. Article 3. ISSN: 2340-8812	es
dc.identifier.doi	https://doi.org/10.6018/sportk.644351
dc.identifier.uri	http://hdl.handle.net/10201/154620
dc.language	eng	es
dc.publisher	Universidad de Murcia. Servicio de Publicaciones	es
dc.relation	Sin financiación externa a la Universidad	es
dc.rights	info:eu-repo/semantics/openAccess	es
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	Business	es
dc.subject	Development	es
dc.subject	Sports	es
dc.subject	Analysis	es
dc.subject.other	CDU::7 Bellas artes::79 - Diversiones. Espectáculos. Cine. Teatro. Danza. Juegos.Deportes	es
dc.title	Analysis of the key drivers affecting the development of small and medium sports businesses	es
dc.type	info:eu-repo/semantics/article	es
dspace.entity.type	Publication	es