Publication: ¿Las correlaciones altmétricas/métricas tradicionales se ven afectadas por los planes de marketing en medios sociales de las revistas? El caso de la revista Comunicar
Authors
González-Fernández-Villavicencio, Nieves ; Moya-Orozco, Víctor Manuel
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Publisher
Universidad de Murcia
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DOI
http://dx.doi.org/10.6018/analesdoc.21.1.303221
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info:eu-repo/semantics/article
Description
Abstract
En este estudio se analizan las correlaciones entre los datos aportados por los sistemas de citas
tradicionales y las altmétricas de los artículos publicados durante cinco años en la revista Comunicar, que destaca
sobre las demás de su área por su avanzado plan de marketing en medios sociales. Además, se presentan los
indicadores que ofrecen datos altmétricos y se lleva a cabo una revisión bibliográfica sobre las publicaciones que
han tratado el tema de las correlaciones, destacando relaciones débiles entre métricas tradicionales y altmétricas.
Del estudio de correlaciones sobre los datos de la revista, se confirman las débiles relaciones entre los tipos de
métricas y se concluye que son significativas para evaluar el nivel de atención que reciben las publicaciones en
distintos ámbitos. Como recomendación a los investigadores y editores se destaca la importancia de utilizar los
medios sociales, en especial Mendeley y Twitter, para dar visibilidad y difundir la producción científica.
Abstract: This study analyses the correlations between data provided by the traditional citation systems on one hand and altmetrics on the other hand, related to the articles published in the journal Comunicar during five years. This journal stands out among the others in its field due to its advanced social media marketing plan. First, a presentation of the most representative aspects of altmetrics is given, according to published studies. Next, a bibliographic review is carried out on the publications dealing with the subject of the correlations and that emphasize the low correlation between citations and altmetrics. With the aim of helping researchers to understand what they involved and how they are used for their own benefit, this review is followed by a cross-metric validation study of the articles that concludes that altmetrics do not measure the authors' scientific impact, but they are significant in assessing the level of attention received by their publications in different fields and indicate the interest and the importance of using social media, especially Mendeley and Twitter, to give visibility and disseminate their scientific outputs.
Abstract: This study analyses the correlations between data provided by the traditional citation systems on one hand and altmetrics on the other hand, related to the articles published in the journal Comunicar during five years. This journal stands out among the others in its field due to its advanced social media marketing plan. First, a presentation of the most representative aspects of altmetrics is given, according to published studies. Next, a bibliographic review is carried out on the publications dealing with the subject of the correlations and that emphasize the low correlation between citations and altmetrics. With the aim of helping researchers to understand what they involved and how they are used for their own benefit, this review is followed by a cross-metric validation study of the articles that concludes that altmetrics do not measure the authors' scientific impact, but they are significant in assessing the level of attention received by their publications in different fields and indicate the interest and the importance of using social media, especially Mendeley and Twitter, to give visibility and disseminate their scientific outputs.
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Citation
Anales de Documentación, Vol. 21, Núm. 1 (2018)
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