Cuestas Díaz, Pedro Jesús

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Cuestas Díaz, Pedro Jesús

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Cuestas Díaz, Pedro Jesús

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Universidad de Murcia. Departamento de Comercialización e Investigaciónde Mercados

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Open Access
Evaluación de la sostenibilización curricular: utilidad, satisfacción y recomendación en la educación superior
(Dykinson, 2024) Alarcón del Amo, María del Carmen; Cuestas Díaz, Pedro Jesús; López López, Inés; Pascual del Riquelme Martínez, María Isabel; Comercialización e Investigación de Mercados; Albort Morant, Gema; Oliver Alfonso, María Dolores
Open Access
Integración de los objetivos de desarrollo sostenible y la agenda 2030 en el contexto de las asignaturas de marketing: un enfoque para la sostenibilidad empresarial
(Dykinson, 2023) Alarcón del Amo, María del Carmen; Cuestas Díaz, Pedro Jesús; López López, Inés; Pascual del Riquelme Martínez, María Isabel; Comercialización e Investigación de Mercados; Albort Morán, Gema; Oliver Alonso, María Dolores
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Understanding students’ responses to university SDG-focused projects
(Taylor and Francis Group, 2025-03-25) Marín Rives, Longinos; López López, Inés; Cuestas Díaz, Pedro Jesús; Comercialización e Investigación de Mercados
Organizations often include a commitment to the Sustainable Development Goals (SDGs) in their sustainability policies. Although the literature on corporate social responsibility (CSR) has extensively analyzed the effects of CSR on consumer behavior, research on the effects of the SDGs is lacking. This study analyzes the impact of SDG implementation on individuals’ responses. Building upon a quantitative approach, an online questionnaire was distributed to 350 university students. Findings suggest that students positively value the involvement of their university in SDGs projects. Specifically, attitude toward the SDGs and project participation lead to higher satisfaction with the project, which then increases identification with the university. Thus, commitment to the SDGs at universities pays off not only in terms of students embracing sustainability values but also in terms of stronger connection to the institution. The implications for universities are clear, and may materialize in increased support, positive WOM, and advocacy behavior from students.
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Determinants of consumer attributions of Corporate Social Responsibility
(Springer, 2015-02-25) Marín Rives, Longinos; Cuestas Díaz, Pedro Jesús; Román Nicolás, Sergio; Comercialización e Investigación de Mercados
Prior research has found attributions to mediate the relationship between the elements of corporate social responsibility (CSR) activities and consumer responses to firms; however, the question of what variables determine consumer attributions of CSR remains partially unaddressed. This article analyzes why consumers make attributions of CSR that are either positive (values-driven or strategic motives), or negative (stakeholder-driven or egoistic motives). The results obtained from two empirical studies (n = 197, n = 222) indicate that company–cause fit, corporate ability, and interpersonal trust have a positive influence on the motives that consumers attribute to CSR, whereas corporate hypocrisy has a negative effect. This research contributes to our understanding of the psychological mechanisms underlying impactful consumer judgments and provides guidance for organizations in responding to such evaluations.
Open Access
Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers
(Elsevier, 2021-10-25) Pascual del Riquelme Martínez, María Isabel; Román Nicolás, Sergio; Cuestas Díaz, Pedro Jesús; Comercialización e Investigación de Mercados; Facultad de Economía y Empresa
This study examines the moderating role of price inequalities in the antecedents and consequences of perceived price unfairness. We test a moderated mediation model on a sample of 994 consumers exposed to a hotel booking scenario either with an advantaged price (n = 496) or a disadvantaged one (n = 498). Our results show that the mechanisms through which perceived price unfairness is formed and its influence on price satisfaction and WOM significantly differ based on price inequalities. Furthermore, these findings highlight the importance of managing the potential negative consequences of unfair pricing not only for disadvantaged consumers, but also for advantaged ones.
Open Access
Parental attitudes to childhood overweight: the multiple paths through healthy eating, screen use, and sleeping time
(MDPI, 2020-10-28) García Conde, Miguel Giménez; Marín Rives, Longinos; Ruiz de Maya, Salvador; Cuestas Díaz, Pedro Jesús; Comercialización e Investigación de Mercados
The main goal of this paper is to examine how parental attitudes toward sleeping, screen use, and feeding their child influence the child’s body mass index (BMI) through the child’s behaviors related to time dedicated to sleep and television, and their healthy eating. Using survey data from 908 parents, results show that parental attitudes have a significant influence on children’s behavior and, more importantly, on their BMI. The three forms of a child’s behavior (sleeping, watching TV, and healthy eating patterns) are affected by what parents do and their attitudes toward these three behaviors at home. Results show how changes in parental attitudes are an interesting target to prevent the child’s overweight.