Browsing by Subject "eWOM"

Now showing 1 - 3 of 3
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    Análisis de la reputación online del turismo de balnearios en España: acercamiento a su visibilidad web en tiempos de Covid-19
    (Universidad de Murcia, Escuela Universitaria de Turismo de Murcia, 2021) Sánchez Rodríguez, Elisabet
    El desencadenante que la COVID-19 ha ocasionado en los centros termales, afectando a su principal propósito en el mercado y al uso del agua mineromedicinal como recurso, ha conllevado a una reposición obligada del mercado en susodicho subsector turístico mediante la adopción de nuevas estrategias que ayuden a afrontar el panorama sin precedentes originado por la nueva enfermedad. En este artículo se analiza, por tanto, la literatura científica más reciente sobre la influencia de la COVID - 19 en el turismo termal español, se dilucida su potencial sanitario y se reflexiona tanto sobre su capacidad de reactivación económica como de su reposicionamiento online , gestionando tácticas eficientes en la web 2. 0 que propicien una difusión global del balneario y sirvan de estrategia crucial tras la «hibernación» turística ocasionada por el pavor a viajar y a consumir servicios turísticos.
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    Are users’ ratings on Tripadvisor similar to hotel categories in Europe?
    (Murcia: Servicio de publicaciones de la Universidad de Murcia, 2018) Martin-Fuentes, Eva; Mateu, Carles; Fernández, César
    ABSTRACT: European countries do not have the same hotel classification system. Therefore, the criteria and requirements used to assign star ratings to hotels do not concur among the different countries. There have been some criticisms about the way hotel stars are assigned, because the requirements do not necessarily match the quality of service offered. Technical criteria such as infrastructure and room dimensions are taken into account, but users do not perceive them although these have nothing to do with the satisfaction. This study aims to determine whether the hotel category of about 80,000 hotels in 9 different European countries on TripAdvisor is related to customer satisfaction, measured from the point of view of the user ratings on this site. The one-way ANOVA test shows that there are significant differences between the average ratings of the hotel category, except in the classification of 1-star and 2-star hotels from most countries analysed that behave similarly, and 1-star and 3-star hotels from Austria, Greece, Portugal, Spain and UK that are ranked similarly..
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    Understanding the impacts and motivations of duplicate reviews on Tripadvisor
    (Universidad de Murcia. Servicio de publicaciones, 2023) Antonio, Nuno; Correia, Marisol B; Perdigão Ribeiro, Filipa
    ripAdvisor is a popular review platform, where users post reviews for the same place, including duplicate reviews. This duplication can skew research results and visitors’ per-ceptions. To address this issue, we analyze TripAdvisor reviews in 3 languages from 20 attractions in 2 UNESCO heritage-listed cities. We identify 3 types of motivations for mul-tiple reviews: hedonic, utilitarian, and publishing issues. Our study recommends that online review platforms implement strategies to mitigate this and advises researchers to on how to overcome duplicate reviews in their research