Browsing by Subject "UGC"

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    Understanding the impacts and motivations of duplicate reviews on Tripadvisor
    (Universidad de Murcia. Servicio de publicaciones, 2023) Antonio, Nuno; Correia, Marisol B; Perdigão Ribeiro, Filipa
    ripAdvisor is a popular review platform, where users post reviews for the same place, including duplicate reviews. This duplication can skew research results and visitors’ per-ceptions. To address this issue, we analyze TripAdvisor reviews in 3 languages from 20 attractions in 2 UNESCO heritage-listed cities. We identify 3 types of motivations for mul-tiple reviews: hedonic, utilitarian, and publishing issues. Our study recommends that online review platforms implement strategies to mitigate this and advises researchers to on how to overcome duplicate reviews in their research