Browsing by Subject "Poetic discourse"

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    El nuevo lugar común: del tópico clásico al topos publicitario
    (Presses Universitaires de Bordeaux, 2024-12) Bagué Quílez, Luis; Rodríguez Rosique, Susana; Literatura Española, Teoría de la Literatura y Literatura Comparada; Facultad de Letras
    This paper deals with the development of the notion topic since its origins in Rhetoric and Poetics to its new manifestations in advertising and poetic discourse. On the one hand, advertising appropriates classical clichés (tempus fugit, carpe diem, memento mori) to transform them into commercial merchandise; on the other hand, poetic discourse utilizes the advertising topoi to generate a multimodal dialogue. From a more general perspective, this paper vindicates the necessity of assuming textual limits as liquid borders that convey different discursive packaging.
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    La poética del viento en La madre (Grazia Deledda, 1920).
    (Universidad de Murcia, Servicio de Publicaciones., 2024) Aja Sánchez, Pedro Luis
    The narrative of Grazia Deledda (1871-1936), characterized by a psychological approach strongly influenced by romantic-idealistic themes in which Sardinian culture and the landscape play a special role, is built around two essential components: the substrate of primitive civilizations and the expressive function of the natural environment, which are embodied through a powerful symbolic structure. This article analyzes the significant value of the wind in the novel “La madre” (1920), allowing us to delve into the understanding of the compositional procedures that the author commonly employs. Our study employs tools from both the philosophy of language and linguistics—specifically semantics—to approach the understanding of the symbol, as well as its referential and dynamic value.