Browsing by Subject "Higher education institutions"

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    Integration in the European higher education area: the case of military education
    (Taylor and Francis Group, 2019-10-15) Callado Muñoz, Francisco José; Utrero González, Natalia; Organización de Empresas y Finanzas
    Military training has always been considered as an education system with its own characteristics that distinguished it from the rest of higher education. However, different initiatives have been developed in order to integrate military education in the European Higher Education Area (EHEA). This paper analyses the European system of military institutions of higher education (MHEI). Results indicate MHEI sector has distinctive features that have increased the diversity of European HEIs. Further, the emergence of the MHEI sector can have benefits for both the European defence and their educational attainment. From a defence point of view, it can help the development of a European strategic culture and increase cooperation between countries in defence and security. From the education area modernisation, it will improve defence and security related research and may enhance defence knowledge transfer. In this way, the MHEI sector will be positioned as key player in the development of the Common Security and Defence Policy and a European strategic culture.
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    The influence of corporate social responsibility on students'emotional appeal in the HEIs: The mediating effect ofreputation and corporate image.
    (Wiley, 2021) Aledo Ruiz, María Dolores; Martínez Caro, Eva; Santos Jaén, José Manuel; Economía Financiera y Contabilidad
    The purpose of this paper is to study the influence of corporate social responsibility (CSR) over higher education institutions' (HEIs) students' emotional appeal and the effect of two mediating variables, corporate image, and reputation. A sample of 211 students surveyed was obtained, and the study was conducted using partial least squares path modeling (PLS-SEM) technique. The results showed that emotional appeal is influenced by corporate reputation, corporate image, and CSR practices. These effects are not only direct and positive but significant indirect effects are also obtained, which allow the positive effects of CSR to be heightened. This paper con tributes to the literature on CSR considering mediating effects of corporative image and reputation in the relationship between CSR and emotional appeal. The findings provide important implications for theory and practice, indicating consistent strate gies for competitive advantage in HEIs by achieving stakeholder engagement and new lines of research in terms of emotional marketing.