Browsing by Subject "Competitive advantage"

Now showing 1 - 3 of 3
  • Thumbnail Image
    Publication
    Open Access
    Designing the competitive advantage model to Iranian football clubs based on teams’ reputation
    (Murcia: Servicio de Publicaciones de la Universidad de Murcia, 2019) Deheshti, Mohammad; Azimzadeh, Seyed Morteza; Mirza Zadeh, Zahra Sadat; Alimohammadi, Hossein
    ABSTRACT: The objective of the present study was to design a competitive advantage model for Iranian football clubs based on teams’ reputation. In order to explore the components of the model, two rounds of Fuzzy Delphi staged by a half-open researcher-made questionnaire. The results of data analysis of two Fuzzy Delphi rounds indicated that, in the experts’ views, the most important components of club reputation were public relations (media and social relations), identity and brand image of the club, perfor- mance, tradition, social responsibility, fan orientation, quality of manage- ment and financial health of the team or football club. Furthermore, the most important competitive advantage based on team reputation in terms of experts includes the components of efficiency, responsiveness, innovation, quality and loyalty of fans. The model also demonstrated that the club re- putation will lead to a competitive advantage through the fans’ satisfaction.
  • Thumbnail Image
    Publication
    Open Access
    Product and business process innovation, competitive advantage and export performance
    (Emerald, 2023-11-01) Piñera-Salmerón, José; Sanz-Valle, Raquel; Jiménez-Jiménez, Daniel; Organización de Empresas y Finanzas; Facultades, Departamentos, Servicios y Escuelas::Departamentos de la UMU::Organización de Empresas y Finanzas
    Purpose: This paper aims to contribute to the understanding of the relationship between innovation and export performance by examining the effect of different types of innovation on export performance and testing the assumption underlying most studies in the field that competitive advantage mediates this relationship. Design/methodology/approach: From the literature review, we propose a research model which is estimated using a sample of 200 Spanish exporting manufacturing companies. Data for this study were collected with an ad-hoc questionnaire, and the partial least squares structural equation modeling (PLS-SEM) technique was chosen to analyze the data. Findings: The results show that there is a positive relationship between product and business process innovation and export performance and that competitive advantage mediates this relationship, but only when it is based on costs, not on differentiation. Originality/value: This paper provides evidence that product and business process innovation are positively related to export performance and that competitive advantage mediates these relationships, but only when the advantage is low-cost. Unexpectedly, we find that differentiation is neither related to export performance nor explains the relationship between innovation and export performance.
  • Thumbnail Image
    Publication
    Open Access
    SOSTENIBILIDAD Y DESEMPEÑO EN LA INDUSTRIA HOTELERA: EL PAPEL MEDIADOR DE LAS VENTAJAS COMPETITIVAS
    (Universidad de Murcia. Servicio de publicaciones, 2022) López Gamero, María Dolores; Pereira Moliner, Jorge; Molina Azorín, José Francisco; Tarí Guillo, Juan José; Pertusa Ortega, Eva María
    La relación entre sostenibilidad y desempeño ha sido analizada en estudios previos sin llegar a un consenso en la industria hotelera. Este estudio examina la relación entre sostenibi-lidad y desempeño, y el efecto mediador de las ventajas competitivas en costes y diferencia-ción en dicha relación. Los resultados muestran que la sostenibilidad influye positivamente sobre el desempeño perceptual y sobre los ingresos por habitación disponible; la sostenibi-lidad tiene una relación directa con las ventajas en costes y diferenciación; y la ventaja en diferenciación media la relación entre sostenibilidad y desempeño.