Publication: Product and business process innovation, competitive advantage and export performance
Authors
Piñera-Salmerón, José ; Sanz-Valle, Raquel ; Jiménez-Jiménez, Daniel
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Facultades, Departamentos, Servicios y Escuelas::Departamentos de la UMU::Organización de Empresas y Finanzas
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Publisher
Emerald
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DOI
https://doi.org/10.1108/MBR-03-2022-0045
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info:eu-repo/semantics/article
Description
© 2023, Emerald Publishing Limited. This document is made available under the CC-BY-NC 4.0 license http://creativecommons.org/licenses/by-nc /4.0/
This document is the submitted/accepted/ published version of a published Work that appeared in final form in Multinational Business Review. To access the final edited and published work see https://doi.org/10.1108/MBR-03-2022-0045
Abstract
Purpose: This paper aims to contribute to the understanding of the relationship between
innovation and export performance by examining the effect of different types of innovation
on export performance and testing the assumption underlying most studies in the field that
competitive advantage mediates this relationship.
Design/methodology/approach: From the literature review, we propose a research model
which is estimated using a sample of 200 Spanish exporting manufacturing companies. Data
for this study were collected with an ad-hoc questionnaire, and the partial least squares
structural equation modeling (PLS-SEM) technique was chosen to analyze the data.
Findings: The results show that there is a positive relationship between product and business
process innovation and export performance and that competitive advantage mediates this
relationship, but only when it is based on costs, not on differentiation.
Originality/value: This paper provides evidence that product and business process innovation
are positively related to export performance and that competitive advantage mediates these
relationships, but only when the advantage is low-cost. Unexpectedly, we find that
differentiation is neither related to export performance nor explains the relationship between
innovation and export performance.
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Citation
Multinational Business Review, Vol. 31 No. 4, pp. 545-564.
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