Percepción y conocimiento mediático de los corredores de maratón sobre el rendimiento deportivo y la calidad del aire
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Date
2026
Authors
Parejo-Cuéllar, Macarena
De-Casas-Moreno, Patricia
Pinilla-Gonzalez, José M.
Journal Title
Journal ISSN
Volume Title
Publisher
Servicio de Publicaciones. Universidad dde Murcia
Abstract
Actividades deportivas como los maratones se convierten en inmensos laboratorios atmosféricos. Por
eso, resulta necesario que los atletas sean conocedores del aire que respiran para preservar su salud y
asegurar su rendimiento. Que los deportistas, sepan manejar la información puede ayudarles a
escoger las mejores condiciones para organizar una carrera, competir o simplemente entrenar.
Precisamente, en este estudio enmarcado en un proyecto de investigación sobre comunicación y
calidad del aire (COMUNICAIRE) se ha analizado y cuantificado la percepción y conocimiento
sobre la relación del rendimiento deportivo y la calidad del aire de las personas deportistas. Los
resultados obtenidos a través de metodología cuantitativa de corte exploratorio y descriptivo, a un
total 148 corredores participantes de la 34 edición del Medio Maratón Elvas-Badajoz, ha permitido
identificar la escasa alfabetización medioambiental. Este colectivo ha manifestado que, en líneas
generales, desconocen los canales de acceso al monitoreo y predicción de estos datos y que se
informan de aspectos sobre deporte y salud, fundamentalmente a través de las redes sociales.
Además, se aprecia que los medios de comunicación tradicionales no están jugando para ellos el
papel educomuncativo que le es imperativo. Con todo, se hace necesario diseñar para este colectivo
estrategias de comunicación medioambiental.
Sporting activities such as marathons become huge atmospheric laboratories. It is therefore necessary for athletes to be aware of the air they breathe in order to preserve their health and ensure their performance. If athletes know how to handle this information, it can help them to choose the best conditions for organising a race, competing or simply training. Precisely, in this study framed within a research project on communication and air quality (COMUNICAIRE), the perception and knowledge about the relationship between sports performance and air quality of athletes has been analysed and quantified. The results obtained through an exploratory and descriptive quantitative methodology, with a total of 148 runners participating in the 34th edition of the Elvas-Badajoz Half Marathon, have made it possible to identify the lack of environmental literacy. This group has stated that, in general, they are unaware of the channels of access to the monitoring and prediction of these data and that they are informed about aspects of sport and health, mainly through social networks. In addition, it can be seen that the traditional media are not playing for them the educational role that is imperative for them. All in all, it is necessary to design environmental communication strategies for this group.
Sporting activities such as marathons become huge atmospheric laboratories. It is therefore necessary for athletes to be aware of the air they breathe in order to preserve their health and ensure their performance. If athletes know how to handle this information, it can help them to choose the best conditions for organising a race, competing or simply training. Precisely, in this study framed within a research project on communication and air quality (COMUNICAIRE), the perception and knowledge about the relationship between sports performance and air quality of athletes has been analysed and quantified. The results obtained through an exploratory and descriptive quantitative methodology, with a total of 148 runners participating in the 34th edition of the Elvas-Badajoz Half Marathon, have made it possible to identify the lack of environmental literacy. This group has stated that, in general, they are unaware of the channels of access to the monitoring and prediction of these data and that they are informed about aspects of sport and health, mainly through social networks. In addition, it can be seen that the traditional media are not playing for them the educational role that is imperative for them. All in all, it is necessary to design environmental communication strategies for this group.
Description
Keywords
Health , Air Quality , Media Literacy , Information , Sports Performance
Citation
SPORT TK. Year 2026. Volume 15. Article 20.
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