Publication:
Modeling and simulating Chinese cross-border e-commerce: an agent-based simulation approach

Simple item page
dc.contributor.authorTerán, Oswaldo
dc.contributor.authorLeger, Paul
dc.contributor.authorLópez, Manuela
dc.contributor.departmentComercialización e Investigación de Mercados
dc.date.accessioned2024-02-05T12:10:19Z
dc.date.available2024-02-05T12:10:19Z
dc.date.issued2023
dc.description©2023. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ This document is the Accepted version of a Published Work that appeared in final form in Journal of Simulation (JOS). To access the final edited and published work see https://doi.org/10.1080/17477778.2022.2043791
dc.description.abstractChinese cross-border e-commerce has become the largest in the world, overtaking US e-commerce and representing about 40% of total global e-commerce spending in 2018. This market is highly complex, uncertain, and poorly understood. Surveys and statistics have been used to characterise it, but new approaches are required to better understand its complexity. To address this gap, we present an agent-based model of Chinese cross-border e-commerce. For a realistic representation of the buyers’ decision-making mechanism and some elements of their communication, including word of mouth (WOM), we use endorsements theory, and a survey is used to specify the model. The aim of the study is twofold: (1) to present an agent-based simulation (ABS) model of the Chinese cross-border e-commerce market; and (2) to illustrate the potential of the model to explore future possible configurations of the market and to guide stakeholders’ decision making.es
dc.formatapplication/pdfes
dc.format.extent34
dc.identifier.citationJournal of Simulation, 17(6), 658-675
dc.identifier.doihttps://doi.org/10.1080/17477778.2022.2043791
dc.identifier.urihttp://hdl.handle.net/10201/138641
dc.languageenges
dc.relationThis research was supported by the Fundación Ramón Areces under the XVI National Contest for the Adjudication of Aids to Research in Social Sciences. The authors also thank Fundación Cajamurcia for supporting the copy editing of the paper.es
dc.rightsinfo:eu-repo/semantics/openAccesses
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjecte-commerce modelinges
dc.subjectChinese cross-border e-commerce
dc.subjectABS
dc.subjectWOM
dc.subjectEndorsements
dc.subjectBusiness decision making
dc.titleModeling and simulating Chinese cross-border e-commerce: an agent-based simulation approaches
dc.typeinfo:eu-repo/semantics/articlees
dspace.entity.typePublicationes
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Terán et al., 2022.pdf
Size:
1.56 MB
Format:
Adobe Portable Document Format
Description:
Artículo
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
2.26 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Artículos