Publication: Aplicación de un modelo cuantitativo objetivo para la medición de la competitividad de los destinos turísticos
Authors
Rodríguez Antón, José Miguel ; Rubio Andrada, Luis ; Alonso Almeida, Mar ; Celemín Pedroche, María de la Soledad
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
https://doi.org/10.6018/turismo.38.271501
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info:eu-repo/semantics/article
Description
Abstract
El objetivo del presente trabajo consiste en proponer un modelo cuantitativo objetivo de
competitividad de los países como destinos turísticos. Este modelo, basado en el propuesto
por el World Economic Forum, está compuesto exclusivamente por indicadores extraídos
de bases de datos y de estadísticas elaboradas por instituciones públicas o privadas. Para
determinar los pesos que cada uno de los pilares y variables que lo integran, se distribuyó un
cuestionario a una muestra formada por 186 profesionales del sector turismo, especialistas
del sector turismo y profesores universitarios, que dio lugar a un modelo lineal de competiti-
vidad turística, el cual fue aplicado a los 28 países que integran la Unión Europea, resultando
que Alemania es el país con mayor competitividad turística, seguido por Italia, Reino Unido,
Francia y España.
ABSTRACT: The aim of this paper is to propose a quantitative objective model for measuring the competitiveness of countries as tourist destinations. This model, based on the one proposed by the World Economic Forum, is exclusively composed of indicators which were drawn from databases and statistics made by public or private institutions. In order to determine the weights of the pillars and variables that comprise the model, a questionnaire was distributed to a sample of 186 professionals in the tourism sector, tourism industry experts and academics, resulting in a linear model of tourism competitiveness. Furthermore, this model was applied to the 28 countries comprising the European Union, with the result that Germany is the country with the highest tourism competitiveness, followed by Italy, UK, France and Spain.
ABSTRACT: The aim of this paper is to propose a quantitative objective model for measuring the competitiveness of countries as tourist destinations. This model, based on the one proposed by the World Economic Forum, is exclusively composed of indicators which were drawn from databases and statistics made by public or private institutions. In order to determine the weights of the pillars and variables that comprise the model, a questionnaire was distributed to a sample of 186 professionals in the tourism sector, tourism industry experts and academics, resulting in a linear model of tourism competitiveness. Furthermore, this model was applied to the 28 countries comprising the European Union, with the result that Germany is the country with the highest tourism competitiveness, followed by Italy, UK, France and Spain.
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Citation
Cuadernos de turismo, nº 38 (2016)
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