Publication: Aproximación al estudio del posicionamiento en buscadores con WordPress: elementos internos favorecedores
Authors
Soler del Pozo, Julio
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Publisher
Universidad de Murcia
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DOI
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info:eu-repo/semantics/article
Description
Abstract
La aproximación al estudio del posicionamiento en
buscadores con WordPress plantea como objetivo
principal la optimización de este Sistema de Gestión
de Contenidos, mejorándolo internamente a nivel de
código mediante herramientas y plugins externos
para conseguir un mejor posicionamiento en el motor
de búsqueda más utilizado en la actualidad, como es
Google, imponiendo previamente los objetivos de
estudiar las fortalezas y oportunidades de WordPress
y su relación con redes sociales para mejorar dicho
posicionamiento. El método del estudio a seguir
conlleva una instalación de dos sistemas WordPress,
uno por defecto, y otro en el que se hará la
optimización, y la instalación de un theme y plugins
previamente seleccionados como favorecedores al
posicionamiento. Después se realiza un análisis de
accesibilidad mediante distintos validadores de
código y se deciden las acciones de optimización
para Social Media a incluir como son los botones de
redes sociales y las páginas en las propias redes. Los
resultados finales se obtienen definiendo previamente
unas cadenas de búsqueda en relación al contenido
introducido en los WordPress mencionados y viendo
en Google qué sistema se posiciona mejor. Se
observa claramente que la instalación optimizada sin
apenas errores de validación y con los plugins
seleccionados consigue mejores resultados en la
mayoría de los casos que la instalación por defecto
con lo que se confirma la hipótesis planteada al inicio
del estudio.
Abstract: The approach to the research in search engine optimization with WordPress suggest as principal objective the optimization of this Content Management System, improving it code internally with tools and external pluggins to get a better search engine optimization in the most used search engine, as Google, setting previously the objectives of study the strengths and oportunities of WordPress and its relationship with social networks to improve that search engine optimization. The method of this research entails the installation of two WordPress systems, one by fault, and another which will be changed to get search engine optimization, and the installation of a theme and plugins, previously selected as search engine optimization improver. It is done an analysis of accesibility is done though several code validators, and it is decided what search engine optimization actions to Social Media will be include, as social networks buttons and pages in this social networks. The final results are obtained by defining previously some search chains related to the content in the those WordPress systems, and checking in Google which system is better positioned. It is clearly noticed that the optimized installation, almost without validation errors and with the selected plugins, gets better results in most of cases than the default installation.
Abstract: The approach to the research in search engine optimization with WordPress suggest as principal objective the optimization of this Content Management System, improving it code internally with tools and external pluggins to get a better search engine optimization in the most used search engine, as Google, setting previously the objectives of study the strengths and oportunities of WordPress and its relationship with social networks to improve that search engine optimization. The method of this research entails the installation of two WordPress systems, one by fault, and another which will be changed to get search engine optimization, and the installation of a theme and plugins, previously selected as search engine optimization improver. It is done an analysis of accesibility is done though several code validators, and it is decided what search engine optimization actions to Social Media will be include, as social networks buttons and pages in this social networks. The final results are obtained by defining previously some search chains related to the content in the those WordPress systems, and checking in Google which system is better positioned. It is clearly noticed that the optimized installation, almost without validation errors and with the selected plugins, gets better results in most of cases than the default installation.
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Citation
Cuadernos de Gestión de Información, vol.2, 2012
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