Publication: Estudio comparativo de empresas de turismo de aventura de la provincia de Valencia.
Authors
Martínez Acebes, Alazne Saray ; Ramón Fernández, Francisca
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Publisher
Escuela Universitaria de Turismo de Murcia
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DOI
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info:eu-repo/semantics/article
Description
Abstract
El objetivo de este proyecto es la realización de un
estudio comparativo, mediante un análisis DAFO, entre las
empresas de turismo activo de la provincia de Valencia.
Además, conocer el producto que ofrecen y a que público
objetivo enfocan su oferta. De esta manera, conseguir en un
documento, toda la información unificada, que junto con las
conclusiones obtenidas, facilitan la posibilidad de fortalecer
los puntos más fuertes explotando de una forma más eficaz y
quizá menos agresiva para cada entorno de las localidades
donde se encuentran estas empresas, y las zonas donde se
practican las actividades deportivas. Conjuntamente se llevará
a cabo la investigación referente al apartado del ámbito
aplicable, marketing de las empresas (muy importante para el
fomento de este tipo de turismo), y el entorno de dichas
empresas.
ABSTRACT: The objective of this project is to carry out a comparative study, using a SWOT analysis, between the companies of adventure in the province of Valencia. Furthermore, get to know the product they offer and which is their target groups. In this way, getting into a document, all information unified together with the conclusions reached, providing the possibility of strengthening the strongest points exploiting in a more effective and perhaps less aggressive environment for each of the localities where these businesses are, and areas where sporting activities are practiced. Jointly, it will be conducted a research, concerning the section of the area concerned, marketing companies (very important for promoting this type of tourism), and the environment of these companies.
ABSTRACT: The objective of this project is to carry out a comparative study, using a SWOT analysis, between the companies of adventure in the province of Valencia. Furthermore, get to know the product they offer and which is their target groups. In this way, getting into a document, all information unified together with the conclusions reached, providing the possibility of strengthening the strongest points exploiting in a more effective and perhaps less aggressive environment for each of the localities where these businesses are, and areas where sporting activities are practiced. Jointly, it will be conducted a research, concerning the section of the area concerned, marketing companies (very important for promoting this type of tourism), and the environment of these companies.
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Citation
Gran Tour: Revista de Investigaciones Turísticas, nº 3, (2011)
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