Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers

Pascual del Riquelme Martínez, María Isabel; Román Nicolás, Sergio; Cuestas Díaz, Pedro Jesús

Publication:
Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers

dc.contributor.author	Pascual del Riquelme Martínez, María Isabel
dc.contributor.author	Román Nicolás, Sergio
dc.contributor.author	Cuestas Díaz, Pedro Jesús
dc.contributor.department	Comercialización e Investigación de Mercados
dc.contributor.other	Facultad de Economía y Empresa
dc.date.accessioned	2026-01-21T07:35:43Z
dc.date.available	2026-01-21T07:35:43Z
dc.date.copyright	© 2021, The Authors
dc.date.issued	2021-10-25
dc.description.abstract	This study examines the moderating role of price inequalities in the antecedents and consequences of perceived price unfairness. We test a moderated mediation model on a sample of 994 consumers exposed to a hotel booking scenario either with an advantaged price (n = 496) or a disadvantaged one (n = 498). Our results show that the mechanisms through which perceived price unfairness is formed and its influence on price satisfaction and WOM significantly differ based on price inequalities. Furthermore, these findings highlight the importance of managing the potential negative consequences of unfair pricing not only for disadvantaged consumers, but also for advantaged ones.
dc.format	application/pdf
dc.format.extent	14
dc.identifier.citation	Tourism Management Perspectives 40 (2021) 100902
dc.identifier.doi	https://doi.org/10.1016/j.tmp.2021.100902
dc.identifier.eissn	2211-9744
dc.identifier.issn	2211-9736
dc.identifier.uri	http://hdl.handle.net/10201/189609
dc.language	eng
dc.publisher	Elsevier
dc.relation	Sin financiación externa a la Universidad
dc.relation.publisherversion	https://www.sciencedirect.com/science/article/pii/S221197362100115X?via%3Dihub
dc.rights	Attribution 4.0 International	*
dc.rights.accessRights	info:eu-repo/semantics/openAccess
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	*
dc.subject	Price inequality
dc.subject	Consumer
dc.subject	Hospitality management
dc.subject	Moderated mediation analysis
dc.subject	Price unfairness
dc.subject.ods	No relacionado con ningún objetivo de desarrollo sostenible
dc.title	Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers
dc.type	info:eu-repo/semantics/article
dc.type.version	info:eu-repo/semantics/publishedVersion
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