Publication: La lealtad del joven residente a través de las variables que le vinculan con su destino turístico
Authors
Parra López, Eduardo ; Martínez González, José Alberto
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Publisher
Universidad de Murcia
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DOI
https://doi.org/10.6018/turismo.39.290651
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info:eu-repo/semantics/article
Description
Abstract
En un contexto de turismo doméstico responsable y sostenible este trabajo tiene el obje-
tivo de analizar el papel del apego al lugar, la familiaridad y la identidad de lugar en la
formación de la lealtad del joven residente. La lealtad se define como la intención de visitar
nuevamente el propio destino de residencia o de recomendarlo a otras personas. En el estudio
no se incluyen aquellas variables de la empresa o del producto que son tradicionalmente
tenidas en cuenta en el estudio de la formación de la lealtad en el sector turístico. Se constata
que los niveles de todas las variables son altos y se genera un modelo causal que explica la
formación de la lealtad exclusivamente a partir de las variables mencionadas. Aunque el aná-
lisis discriminante demuestra que no existen diferencias significativas en las respuestas de
los jóvenes residentes en función del sexo, de la isla de residencia o de la cantidad de viajes
realizados en el propio destino, en el trabajo se pone de manifiesto que sí existen algunas
diferencias por razones de sexo en determinadas relaciones causales del modelo estructural
propuesto.
ABSTRACT Within the context of sustainable and responsible domestic tourism, the aim of this paper is to analyze the role of place attachment, familiarity and place identity in loyalty formation among young residents in an island tourist destination. Loyalty is defined as the intention to visit a destination again or recommend it to others. However, variables related to tourism firms and products traditionally used in tourism loyalty research are not included in this study. Results show that levels of all variables analyzed are high and a causal model is developed that explains loyalty formation exclusively using them. Although discriminatory analysis shows that there are no significant differences in responses from young residents in terms of their sex, island of residence or number of visits made to the destination, but there are some differences shown regarding sex in certain, specific causal relations of the proposed structural model.
ABSTRACT Within the context of sustainable and responsible domestic tourism, the aim of this paper is to analyze the role of place attachment, familiarity and place identity in loyalty formation among young residents in an island tourist destination. Loyalty is defined as the intention to visit a destination again or recommend it to others. However, variables related to tourism firms and products traditionally used in tourism loyalty research are not included in this study. Results show that levels of all variables analyzed are high and a causal model is developed that explains loyalty formation exclusively using them. Although discriminatory analysis shows that there are no significant differences in responses from young residents in terms of their sex, island of residence or number of visits made to the destination, but there are some differences shown regarding sex in certain, specific causal relations of the proposed structural model.
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Citation
Cuadernos de turismo, nº 39 (2017)
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