Publication: Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence
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Date
2017-04-19
Authors
Pemartín González-Adalid, María ; Rodríguez-Escudero, Ana I. ; Munuera-Alemán, José Luís
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Publisher
Wiley
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DOI
https://doi.org/10.1111/jpim.12375
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info:eu-repo/semantics/article
Description
© 2017 Product Development & Management Association
This document is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0
This document is the accepted version of a published work that appeared in final form in Journal of Product Innovation Management (JPIM)
To access the final edited and published work see https://doi.org/10.1111/jpim.12375
Abstract
Although NPD collaboration with external partners has become the next generation in NPD practice, the discussion
concerning how to organize collaboration so as to obtain better results is far from over. Since communication is the
most important element in successful interfirm exchange, this study focuses on the impact of collaborative communication
and its facets—frequency, formality, reciprocal feedback, and rationality—on NPD collaboration results. In
order to explain how collaborative communication can best be managed to enhance NPD collaboration results, this
research combines the relational and resource-based views, proposing the existence of two routes of influence: the
direct resource-based route and the indirect relational route mediated by trust. Using a sample of 207 NPD collaboration
projects of innovative firms, empirical findings indicate that reciprocal feedback–rationality and frequency play
an important role in product quality and adherence to budget and schedule, respectively, even without trust. Moreover,
the trust between partners substantially reinforces the positive influence of reciprocal feedback–rationality on NPD
collaboration results and makes the effect of formality significant. Therefore, the two alternative routes are confirmed
as important paths to new product success, which provides relevant managerial implications.
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