Publication: Impacto económico de los asistentes a la Universiada de Invierno del 2015 en la ciudad de Granada
Authors
Roca-Cruz, Antonio ; González-Ruiz, Josué ; Porcel-Rodríguez, Pedro ; Cabello-Manrique, David
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
https://doi.org/10.6018/sportk.362001
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info:eu-repo/semantics/article
Description
Abstract
Los mega-eventos deportivos crean una nueva imagen del país
anfitrión, atrae a espectadores y a los medios de comunicación (Santo,
2005; Cornelissen y Swart, 2006). El impacto económico de un evento
puede definirse como el cambio económico neto en el país anfitrión que
deriva del gasto atribuido al evento (Crompton, 1995). Ya que uno de los
beneficios más importantes son los beneficios permanentes en la ciudad
(Witt, 1988) como la mejora de las instalaciones o la imagen del país. En
relación al turismo de un gran evento hay un moderado incremento del
turismo interno de negocios en una ciudad durante el desarrollo del evento
(OECD, 2012). Por lo tanto, la ciudad aumenta su potencial de inversión y
actividad comercial (Avison Young, 2003) El objetivo del presente estudio
fue analizar el impacto económico generado por los asistentes en la ciudad
de Granada durante la Universiada Granada 2015.
ABSTRACT: Mega-sport events create a new image of the host country, attrac- ting viewers and the media (Santo, 2005; Cornelissen and Swart, 2006). The economic impact of an event can be defined as the net economic chan- ge in the host country that derives from the expenditure attributed to the event (Crompton, 1995). Since one of the most important benefits are the permanent benefits in the city (Witt, 1988) as the improvement of the fa- cilities or the image of the country. In relation to the tourism of a big event there is a moderate increase of the internal business tourism in a city during the development of the event (OECD, 2012). Thus, the city increases its investment potential and commercial activity (Avison Young, 2003). The objective of the present study was to analyze the economic impact genera- ted by the attendees in the city of Granada during the Universiade Granada 2015.
ABSTRACT: Mega-sport events create a new image of the host country, attrac- ting viewers and the media (Santo, 2005; Cornelissen and Swart, 2006). The economic impact of an event can be defined as the net economic chan- ge in the host country that derives from the expenditure attributed to the event (Crompton, 1995). Since one of the most important benefits are the permanent benefits in the city (Witt, 1988) as the improvement of the fa- cilities or the image of the country. In relation to the tourism of a big event there is a moderate increase of the internal business tourism in a city during the development of the event (OECD, 2012). Thus, the city increases its investment potential and commercial activity (Avison Young, 2003). The objective of the present study was to analyze the economic impact genera- ted by the attendees in the city of Granada during the Universiade Granada 2015.
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Citation
Sportk: revista euroamericana de ciencias del deporte, Vol. 8, nº 1 (2019)
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