Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers

Pascual del Riquelme, Isabel; Román Nicolás, Sergio; Cuestas, Pedro J.

Publication:
Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers

dc.contributor.author	Pascual del Riquelme, Isabel
dc.contributor.author	Román Nicolás, Sergio
dc.contributor.author	Cuestas, Pedro J.
dc.contributor.department	Comercialización e Investigación de Mercados
dc.date.accessioned	2024-01-31T16:52:07Z
dc.date.available	2024-01-31T16:52:07Z
dc.date.issued	2021
dc.description	©2021. This document is the Published version of a Published Work that appeared in final form in Tourism Management Perspectives	es
dc.description.abstract	This study examines the moderating role of price inequalities in the antecedents and consequences of perceived price unfairness. We test a moderated mediation model on a sample of 994 consumers exposed to a hotel booking scenario either with an advantaged price (n = 496) or a disadvantaged one (n = 498). Our results show that the mechanisms through which perceived price unfairness is formed and its influence on price satisfaction and WOM significantly differ based on price inequalities. Furthermore, these findings highlight the importance of managing the potential negative consequences of unfair pricing not only for disadvantaged consumers, but also for advantaged ones	es
dc.format	application/pdf	es
dc.format.extent	14	es
dc.identifier.citation	Tourism Management Perspectives 40 (2021) 100902
dc.identifier.doi	https://doi.org/10.1016/j.tmp.2021.100902
dc.identifier.issn	2211-9736
dc.identifier.issn	2211-9744
dc.identifier.uri	http://hdl.handle.net/10201/138320
dc.language	eng	es
dc.publisher	Elsevier	es
dc.relation	Sin financiación externa a la Universidad	es
dc.rights.accessRights	info:eu-repo/semantics/restrictedAccess
dc.subject	Price unfairness	es
dc.subject	Price inequality	es
dc.subject	Consumer	es
dc.subject	Hospitality management	es
dc.subject	Moderated mediation analysis	es
dc.subject.other	CDU::3 - Ciencias sociales::33 - Economía::339 - Comercio. Relaciones económicas internacionales. Economía mundial. Marketing	es
dc.title	Does it matter who gets a better price? Antecedents and consequences of online price unfairness for advantaged and disadvantaged consumers	es
dc.type	info:eu-repo/semantics/article	es
dspace.entity.type	Publication	es