Publication: Factores determinantes de la disposición a pagar por un destino más sostenible. El caso de la Costa del Sol occidental
Authors
López-Sánchez, Yaiza ; Pulido Fernández, Juan Ignacio
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Publisher
Murcia: Universidad de Murcia, Editum
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DOI
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info:eu-repo/semantics/article
Description
Abstract
Diferentes políticas turísticas españolas han pretendido lograr una gestión sostenible de
los destinos, sin embargo, para la consecución de un destino sostenible debe actuarse tanto
en la oferta como en la demanda. La Costa del Sol Occidental es un prototipo de destino
turístico de sol y playa que inició un proceso de reconversión a través del Plan Qualifica.
El estudio empírico realizado permite conocer el perfil del turista actual en este destino, así
como identificar las variables explicativas que condicionan la disposición a pagar (DAP)
del turista por disfrutar de un destino más sostenible. Cabe destacar que sólo el 23,8% de
los encuestados se han mostrado dispuestos a pagar una cantidad mayor por disfrutar de un
destino que apuesta por la sostenibilidad en dicho destino.
ABSTRACT: Different tourism policies had aim to achieve a Spanish tourism sustainable management of destinations, however, to achieve a sustainable destination must act on both the supply and demand. Costa del Sol is a prototype resort of sun and beach, initiated a restructuring process, Plan Qualifica. The empirical study allows to know the current tourist profile in these destinations, and to identify explanatory variables that influence the willingness to pay (WTP) of tourists to enjoy a more sustainable destination. Stressing that only 23.8% of respondents were willing to pay more to enjoy a destination that focuses on sustainability.
ABSTRACT: Different tourism policies had aim to achieve a Spanish tourism sustainable management of destinations, however, to achieve a sustainable destination must act on both the supply and demand. Costa del Sol is a prototype resort of sun and beach, initiated a restructuring process, Plan Qualifica. The empirical study allows to know the current tourist profile in these destinations, and to identify explanatory variables that influence the willingness to pay (WTP) of tourists to enjoy a more sustainable destination. Stressing that only 23.8% of respondents were willing to pay more to enjoy a destination that focuses on sustainability.
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