Publication: Carteles, publicidad y territorio: la creación de la identidad turística en España (1929-1936)
Authors
Fernández Poyatos, María Dolores ; Valero Escandell, José Ramón
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Publisher
Murcia: Universidad de Murcia, Editum
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DOI
https://doi.org/10.6018/turismo.35.221561
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info:eu-repo/semantics/article
Description
Abstract
El Patronato Nacional de Turismo, desde su fundación en 1928, asumió como una de sus
tareas esenciales la promoción turística de España. Para ello, entre otras actividades, editó
varias decenas de carteles en distintas lenguas, en los que difundió no sólo la riqueza territorial
de nuestro país, sino también una determinada concepción de España que pudiera despertar
el interés de potenciales visitantes, es decir, una auténtica identidad turística española.
Analizar desde la óptica publicitaria y la geográfica el conjunto de carteles que han llegado
hasta nosotros y establecer los aspectos claves de aquella promoción de nuestro país es
el objetivo de este artículo.
Since its foundation in 1928, the Patronato Nacional de Turimo assumed, as one of its essential duties, the touristic promotion of Spain. For that, among other activities, they edited several posters in different languages in which, not only the richness of our country was issued, but a whole conception of Spain that could awake interest of potential visitors, that is to say, a unique and authentic touristic identity of Spain. This article has the objective of analyzing the advertising and geographical perspective of the group of posters that came to us and establishing the key aspects of that promotion of our country.
Since its foundation in 1928, the Patronato Nacional de Turimo assumed, as one of its essential duties, the touristic promotion of Spain. For that, among other activities, they edited several posters in different languages in which, not only the richness of our country was issued, but a whole conception of Spain that could awake interest of potential visitors, that is to say, a unique and authentic touristic identity of Spain. This article has the objective of analyzing the advertising and geographical perspective of the group of posters that came to us and establishing the key aspects of that promotion of our country.
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