Publication: Perfiles turísticos en función de las motivaciones para viajar
Authors
Beltrán Bueno, Miguel Ángel ; Parra Meroño, María Concepción
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Publisher
Universidad de Murcia
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DOI
https://doi.org/10.6018/turismo.39.290391
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info:eu-repo/semantics/article
Description
Abstract
El objetivo del presente artículo es la obtención de clusters o perfiles turísticos en fun-
ción de las motivaciones turísticas, siguiendo el modelo de Crompton. Se ha realizado una
encuesta a 859 personas a las que se preguntó por sus motivaciones a la hora de viajar, inten-
ción de viajar, búsqueda de información, percepción de la imagen de destino, forma de tomar
las decisiones, cantidad de viajes, duración y gasto realizado y características sociodemo-
gráficas. Mediante un análisis de conglomerados se han obtenido cuatro perfiles turísticos:
racionales, antropológicos, emocionales y hedonistas
ABSTRACT The aim of this paper is to obtain clusters or tourist profiles based on tourist motivations, according to the model of Crompton. Data were collected from a sample of 859 individuals conducting a survey about travel motivations, intention of travelling, search for information, perception of destination image, way of taking decisions, number of trips, duration of stay and visitor expenditure and demographic and socio-economic characteristics. After doing a conglomerate analysis, four tourist profiles have been identified: rational, anthropological, emotional and hedonistic
ABSTRACT The aim of this paper is to obtain clusters or tourist profiles based on tourist motivations, according to the model of Crompton. Data were collected from a sample of 859 individuals conducting a survey about travel motivations, intention of travelling, search for information, perception of destination image, way of taking decisions, number of trips, duration of stay and visitor expenditure and demographic and socio-economic characteristics. After doing a conglomerate analysis, four tourist profiles have been identified: rational, anthropological, emotional and hedonistic
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Citation
Cuadernos de turismo, nº 39 (2017)
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