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Understanding students’ responses to university SDG-focused projects

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dc.contributor.authorMarín Rives, Longinos
dc.contributor.authorLópez López, Inés
dc.contributor.authorCuestas Díaz, Pedro Jesús
dc.contributor.departmentComercialización e Investigación de Mercados
dc.date.accessioned2026-01-22T17:30:41Z
dc.date.available2026-01-22T17:30:41Z
dc.date.copyright© 2025 Informa UK Limited
dc.date.issued2025-03-25
dc.description.abstractOrganizations often include a commitment to the Sustainable Development Goals (SDGs) in their sustainability policies. Although the literature on corporate social responsibility (CSR) has extensively analyzed the effects of CSR on consumer behavior, research on the effects of the SDGs is lacking. This study analyzes the impact of SDG implementation on individuals’ responses. Building upon a quantitative approach, an online questionnaire was distributed to 350 university students. Findings suggest that students positively value the involvement of their university in SDGs projects. Specifically, attitude toward the SDGs and project participation lead to higher satisfaction with the project, which then increases identification with the university. Thus, commitment to the SDGs at universities pays off not only in terms of students embracing sustainability values but also in terms of stronger connection to the institution. The implications for universities are clear, and may materialize in increased support, positive WOM, and advocacy behavior from students.
dc.formatapplication/pdf
dc.format.extent20
dc.identifier1540-7144
dc.identifier.citationJournal of Marketing for Higher Education, 2025
dc.identifier.doihttps://doi.org/10.1080/08841241.2025.2481369
dc.identifier.issn0884-1241
dc.identifier.urihttp://hdl.handle.net/10201/191109
dc.languageeng
dc.publisherTaylor and Francis Group
dc.relationThis research was supported by the grant PID2020-116247GB-I00 from the Spanish Agencia Estatal de Investigación (MCIN/ AEI/ 10.13039/501100011033). Authors also thank the assistance provided by Fundación Cajamurcia.
dc.relation.publisherversionhttps://www.tandfonline.com/doi/full/10.1080/08841241.2025.2481369
dc.rights.accessRightsinfo:eu-repo/semantics/restrictedAccess
dc.subjectCorporate social responsibility
dc.subjectStudents' identification
dc.subjectSocial identity theory
dc.subjectSustainable universities
dc.subjectSustainability proyects
dc.subjectSDGs
dc.subject.odsNo relacionado con ningún objetivo de desarrollo sostenible
dc.titleUnderstanding students’ responses to university SDG-focused projects
dc.typeinfo:eu-repo/semantics/article
dc.type.versioninfo:eu-repo/semantics/publishedVersion
dspace.entity.typePublicationes
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relation.isAuthorOfPublication3f85667a-f211-4392-b84d-1bd83dcd117e
relation.isAuthorOfPublicationd9b07b69-2d2b-44bf-8d4f-3a8f52ef9649
relation.isAuthorOfPublication.latestForDiscovery43ae41ac-dbb6-417b-9627-6b807da7da83
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