Publication: ¿Qué caminos existen hacia la calidad de servicio en clubes deportivos de
baloncesto? Análisis de orientación emprendedora y nivel de competición
Authors
Núñez-Pomar, Juan Manuel ; Escamilla-Fajardo, Paloma
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
https://doi.org/10.6018/sportk.362301
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info:eu-repo/semantics/article
Description
Abstract
La orientación emprendedora (compuesta por innovación, asun-
ción de riesgos y proactividad), es entendida como la disposición para afron-
tar de forma ventajosa los desafíos del entorno y sus rivales, teniendo cre-
ciente interés en la investigación y relacionada generalmente con un mayor
rendimiento en distintos ámbitos de la organización. El presente estudio,
realizado con clubes de baloncesto españoles, analiza la relación existente
entre la Orientación Emprendedora, el nivel de competición de los clubes
y la calidad de servicio que prestan a sus deportistas y socios/abonados. En
este trabajo, en el que se ha utilizado como metodología de análisis fsQCA
se han analizado 103 clubes deportivos de baloncesto (61% de categoría
nacional y 39% autonómica). Los resultados muestran diferentes caminos
para lograr altos niveles de Calidad de Servicio, destacando Asunción de
Riesgos y nivel de competición nacional como variables que mayor presencia tienen en las soluciones de altos niveles de Calidad de servicio.
Abstract: The entrepreneurial orientation (composed of innovation, risk ta- king and proactivity), is understood as the willingness to face the challenges of the environment and its rivals in an advantageous way, having a growing interest in research and generally related to greater performance in different areas of the organization. This study, carried out with Spanish basketball clubs, analyses the relationship between the Entrepreneurial Orientation, the level of competition of the clubs and the quality of service they provide to their athletes and members/subscribers. In this work, in which the fsQ- CA analysis methodology has been used, 103 basketball sports clubs have been analysed (61% national and 39% regional). The results show different ways to achieve high levels of Service Quality, with Risk Assumption and the level of national competition standing out as the variables that have the greatest presence in solutions with high levels of Service Quality.
Abstract: The entrepreneurial orientation (composed of innovation, risk ta- king and proactivity), is understood as the willingness to face the challenges of the environment and its rivals in an advantageous way, having a growing interest in research and generally related to greater performance in different areas of the organization. This study, carried out with Spanish basketball clubs, analyses the relationship between the Entrepreneurial Orientation, the level of competition of the clubs and the quality of service they provide to their athletes and members/subscribers. In this work, in which the fsQ- CA analysis methodology has been used, 103 basketball sports clubs have been analysed (61% national and 39% regional). The results show different ways to achieve high levels of Service Quality, with Risk Assumption and the level of national competition standing out as the variables that have the greatest presence in solutions with high levels of Service Quality.
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Citation
Sport TK: revista euroamericana de ciencias del deporte, Vol. 8 Núm. 1 (2019): Suplemento 1. Monográfico. Análisis de servicios deportivos y perfil del usuario de centros deportivos
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