Publication: Las variables culturales, como fortalezas y debilidades, en el diagnóstico competitivo de los destinos turísticos. El caso de las zonas turísticas de Tenerife
Authors
Montero Muradas, Isabel ; Oreja Rodríguez, Juan Ramón ; Parra López, Eduardo
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Publisher
Murcia: Universidad de Murcia, Editum
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DOI
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info:eu-repo/semantics/article
Description
Abstract
La medición del constructo «Competitividad de las zonas turísticas de Tenerife»
mediante la Teoría de la Medición de Rasch permite determinar tanto la posición competitiva
de las zonas turísticas como la disponibilidad relativa de los factores de competitividad del
constructo. A partir de esta información se ha determinado las fortalezas y debilidades de
cada zona turística, lo que nos ha permitido plantear un Benchmarking de Diagnóstico, en
donde se ha considerado específicamente la importancia relativa de los Recursos Culturales
de las distintas zonas en sus planteamientos competitivos.
ABSTRACT: The measurement of the construct «Competitiveness of the Tourist Areas of Tenerife» by Rasch Measurement Theory permit determine both the competitive position of the tourist areas and the relative availability of factors of competitiveness of the construct. From this information has been assessed the strengths and weaknesses of each tourist area, which has allowed us to propose a Benchmarking of Diagnostic, where specifically considered the relative importance of Cultural Resources in their approaches different competitive areas.
ABSTRACT: The measurement of the construct «Competitiveness of the Tourist Areas of Tenerife» by Rasch Measurement Theory permit determine both the competitive position of the tourist areas and the relative availability of factors of competitiveness of the construct. From this information has been assessed the strengths and weaknesses of each tourist area, which has allowed us to propose a Benchmarking of Diagnostic, where specifically considered the relative importance of Cultural Resources in their approaches different competitive areas.
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