Publication: Percepciones de los residentes acerca de los impactos del turismo de cruceros en la comunidad: un análisis factorial y de clústeres
Authors
Brida, Juan Gabriel ; Riaño, Eugenia ; Zapata Aguirre, Sandra
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Publisher
Murcia, Universidad de Murcia, Servicio de Publicaciones
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DOI
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info:eu-repo/semantics/article
Description
Abstract
Este trabajo explora cómo los residentes de Cartagena de Indias perciben los efectos del
turismo de cruceros. Las percepciones y actitudes de los residentes se usaron para segmentar
la población en grupos de opinión bien diferenciados a partir de un análisis jerárquico de
clústeres. Los resultados generales muestran que los encuestados perciben la actividad de los
cruceros positivamente, aunque la investigación también sugiere que la población no debe
ser vista homogéneamente en relación al apoyo de dicha actividad. Esta información tiene
implicaciones para la gestión del turismo en la ciudad.
ABSTRACT: This paper explores how residents in the Caribbean city of Cartagena de India regard cruise tourism as affecting their community. Local attitudes and perceptions allowed it to segment the sample into four different opinion groups using a hierarchical cluster analysis. The overall results indicate that the respondents perceive the cruise activity as positive from the economic, social and cultural viewpoint, but results of the research also suggested that the resident population should not be viewed as homogenous in its support for cruise tourism development. Indeed, its opinions regarding cruise tourism and its management were significantly diverse across a variety of socio-economic and demographic indicators. This information has serious implications for the management of tourism in the city and other cruise destinations.
ABSTRACT: This paper explores how residents in the Caribbean city of Cartagena de India regard cruise tourism as affecting their community. Local attitudes and perceptions allowed it to segment the sample into four different opinion groups using a hierarchical cluster analysis. The overall results indicate that the respondents perceive the cruise activity as positive from the economic, social and cultural viewpoint, but results of the research also suggested that the resident population should not be viewed as homogenous in its support for cruise tourism development. Indeed, its opinions regarding cruise tourism and its management were significantly diverse across a variety of socio-economic and demographic indicators. This information has serious implications for the management of tourism in the city and other cruise destinations.
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