Privacy paradox in the mobile environment: The influence of the emotions

Sarabia Sánchez, Francisco José; Aguado Terrón, Juan Miguel; Martínez Martínez, Inmaculada J.

Publication:
Privacy paradox in the mobile environment: The influence of the emotions

dc.contributor.author	Sarabia Sánchez, Francisco José
dc.contributor.author	Aguado Terrón, Juan Miguel
dc.contributor.author	Martínez Martínez, Inmaculada J.
dc.contributor.department	Comunicación
dc.coverage.spatial	Spain	es
dc.coverage.temporal	2019	es
dc.date.accessioned	2025-01-27T12:13:43Z
dc.date.available	2025-01-27T12:13:43Z
dc.date.issued	2019-03-25
dc.description	© 2019, Los autores. This manuscript version is made available under the CC-BY 4.0 license http://creativecommons.org/licenses/by/4.0/. This document is the Published version of a Published Work that appeared in final form in El Profesional de la Información. To access the final edited and published work see https://doi.org/10.3145/epi.2019.mar.12
dc.description.abstract	The privacy paradox designates the contradiction between a negative perception of online privacy exploitation by users and a relaxed or passive attitude of users towards the protection of their digital privacy. Since regulation alone is not sufficient to effectively manage the digital privacy problem, promoting responsible, conscious and active behaviour towards the protection of one's own online privacy is a key element of the digital ecosystem. In this sense, understanding and helping to eliminate the privacy paradox have been research and policy objectives for digital services since the beginning of this century, which has intensified with the development of Big Data and AI. However, the existing literature has approached the privacy paradox from the perspective of perceived benefit and thus from a rational calculus perspective. This paper, in contrast, approaches the study of the privacy paradox from the perspective of emotions, their nature (active versus passive emotions) and their intensity (high or moderate). The paper develops a complex structured questionnaire with a relevant international sample of digital users. The aim is to measure the emotional response (intensity and nature of emotions involved) to an incident of unauthorised disclosure of their private data (data breach), comparing this response with the behaviour of changing privacy settings and the propensity to allow access to personal data by using the mobile device in their applications/social networks. The paper concludes that there is a clear disconnect between informational behavioural decisions about privacy management and emotions associated with perceptions of privacy in social networks and mobile apps, even when these are more intense or active in nature. This emotional dissociation reinforces the mechanics of the privacy paradox, making it difficult to intervene to promote consistent digital behaviours. The candidate has been involved in the development of the state of the question, the conceptual framework and the design of the questionnaire, as well as in the analysis of the results and the drawing of conclusions.	es
dc.description.abstract	The increasing relevance of personal information has sparked a broad debate on privacy issues on the ubiquitous Internet. The so called ‘privacy paradox’ aims to explain through rational decision-making models the contradictions between stated digital privacy concerns and the actual behaviors in mobile platforms. An analysis of the emotions that arise when users know about unauthorized personal data disclosure is proposed. A survey of smartphone users was conducted shortly after the Cambridge Analytica / Facebook scandal took place, in order to analyze the nature and intensity of a user’s emotions in relation to their knowledge of privacy breaches. The results support the paradox of privacy from an emotional perspective: although the reported emotions are intense, there is no relationship between the management that users make of their privacy settings in social networks and mobile applications and the nature and intensity of the emotions reported.
dc.format	application/pdf	es
dc.format.extent	11	es
dc.identifier.citation	Profesional De La información, 28(2)
dc.identifier.doi	https://doi.org/10.3145/epi.2019.mar.12
dc.identifier.issn	Print: 1386-6710
dc.identifier.issn	Electronic: 1699-2407
dc.identifier.uri	http://hdl.handle.net/10201/149372
dc.language	eng	es
dc.publisher	EPI SCP	es
dc.relation	The work is part of the research line on technological transformations and media ecosystem and is part of two R&D projects: ‘MOBILE MEDIA & PERSONAL DATA: Mobile communication and personal information: impact on the content industry, the advertising system and user behaviour’ (CSO2013-47394-R), coordinated by the candidate between 2016 and 2019 and MOB AD: Impact of mobile technologies in strategic and commercial communication funded by the Regional Agency for Science and Technology – Seneca Foundation, Government of Murcia, Spain (19451/PI/14).
dc.relation.publisherversion	https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/epi.2019.mar.12
dc.rights	info:eu-repo/semantics/openAccess	es
dc.rights	Atribución 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	*
dc.subject	Social networks	es
dc.subject	Mobile Applications	es
dc.subject	Data literacy	es
dc.subject	Privacy assessment	es
dc.subject	Emotions	es
dc.subject	Social networks
dc.subject	Mobile applications
dc.subject	Smartphones
dc.subject	Personal information
dc.subject	Personal data
dc.subject	Data
dc.subject	Privacy
dc.subject	Emotions
dc.subject.other	316 - Sociología. Comunicación	es
dc.title	Privacy paradox in the mobile environment: The influence of the emotions	es
dc.type	info:eu-repo/semantics/article	es
dspace.entity.type	Publication	es

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