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The role of emotions in entrepreneurship and employability: a different approach of the theory of planned behaviour through neuroentrepreneuship

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dc.contributor.authorIglesias Sánchez, Patricia P.
dc.contributor.authorSantos Jaén, José Manuel
dc.contributor.authorJambrino Maldonado, Carmen
dc.contributor.authorHeras Pedrosa, Carlos de las
dc.contributor.departmentEconomía Financiera y Contabilidad
dc.contributor.otherFacultades de la UMU::Facultad de Economía y Empresa
dc.date.accessioned2026-05-11T08:22:06Z
dc.date.available2026-05-11T08:22:06Z
dc.date.copyright© 2026 The Author(s).
dc.date.issued2026-05-06
dc.description.abstractThis study examines how positive emotions elicited by an entrepreneurial education programme influence university students’ entrepreneurial intention and self-perceived employability, in order to ascertain how affective states shape career-related decisions in higher education. An empirical research was conducted with 117 marketing and market research students from a Spanish public university who participated in two innovative entrepreneurship training activities. Emotions were captured through a neuroscience-based Emotion AI system using convolutional neural networks, while entrepreneurial intention, perceived behavioural control, social norms, personal attitudes and employability were measured using a theory of planned behaviour questionnaire administered before and after the activities, and the proposed model was estimated using the partial least squares path modelling (PLS-SEM) method. This method was employed due to its suitability for exploratory models and complex relationships. The results indicate that positive emotions significantly increase perceived behavioural control, which in turn reinforces entrepreneurial intention and, ultimately, students’ perceived employability. The study contributes to link entrepreneurial intention and employability using neuroscientific tools unlike previous studies. Additionally, it provides practical guidance for designing entrepreneurship programmes that deliberately evoke positive emotions and promote soft skills.
dc.formatapplication/pdf
dc.format.extent11
dc.identifier.citationEuropean Research on Management and Business Economics, Volume 32, Issue 2, May–August 2026, 100316
dc.identifier.doihttps://doi.org/10.1016/j.iedeen.2026.100316
dc.identifier.eissn2444-8842
dc.identifier.issn2444-8834
dc.identifier.urihttp://hdl.handle.net/10201/230781
dc.languageeng
dc.publisherElsevier
dc.relationSin financiación externa a la Universidad
dc.relation.publisherversionhttps://www.sciencedirect.com/science/article/pii/S2444883426000173
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectEntrepeneurship
dc.subjectNeuro entreprenuership
dc.subjectEmployability standard
dc.subjectEmotions
dc.subject.odsNo relacionado con ningún objetivo de desarrollo sostenible
dc.titleThe role of emotions in entrepreneurship and employability: a different approach of the theory of planned behaviour through neuroentrepreneuship
dc.typeinfo:eu-repo/semantics/article
dc.type.versioninfo:eu-repo/semantics/publishedVersion
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relation.isAuthorOfPublicationf2a50292-b572-4299-827f-f1d9a677a12d
relation.isAuthorOfPublication.latestForDiscoveryf2a50292-b572-4299-827f-f1d9a677a12d
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