Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality

Pascual del Riquelme Martínez, María Isabel; Román Nicolás, Sergio

Publication:
Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality

dc.contributor.author	Pascual del Riquelme Martínez, María Isabel
dc.contributor.author	Román Nicolás, Sergio
dc.contributor.department	Comercialización e Investigación de Mercados
dc.date.accessioned	2025-01-28T18:27:45Z
dc.date.available	2025-01-28T18:27:45Z
dc.date.issued	2023-06
dc.description	© 2021 The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ This document is the Accepted Manuscript version of a Published Work that appeared in final form in Electronic Commerce Research. To access the final edited and published work see https://doi.org/10.1007/s10660-021-09490-z
dc.description.abstract	This research examines the personality, cognitive and emotional antecedents of deceptive price perceptions that occur in price inequalities. We draw on appraisal theories to examine the extent to which these relationships are different depending on two situations: consumers who are exposed to an advantaged situation (lower price) and those exposed to a disadvantaged situation (higher price). Data from 994 individuals in the online hotel booking context show that the direction of the price inequality significantly influences the way in which both personality and the attributional– emotional process affect perceptions of deceptive pricing. Our findings provide a better understanding of this subjective, complex, but also increasingly prevalent phenomena of price inequality and perceived deceptive pricing in online retailing. Implications for theory and management are discussed.	es
dc.format	application/pdf	es
dc.format.extent	45	es
dc.identifier.citation	Electronic Commerce Research, 2023, Vol. 23, pp. 739–783
dc.identifier.doi	https://doi.org/10.1007/s10660-021-09490-z
dc.identifier.issn	Print: 1389-5753
dc.identifier.issn	Electronic: 1572-9362
dc.identifier.uri	http://hdl.handle.net/10201/149524
dc.language	eng	es
dc.publisher	Springer
dc.relation	Ámbito del proyecto: nacional / Agencia financiadora: Agencia Estatal de Investigación / Convocatoria: «Proyectos I+D+i» 2020 / Nombre proyecto: Online communication of sustainability: Towards more sustainable decisions as consumers and citizens (ONCOMSUST) / Código de subvención: PID2020-116247GB-I00	es
dc.relation.publisherversion	https://link.springer.com/article/10.1007/s10660-021-09490-z
dc.rights	info:eu-repo/semantics/openAccess	es
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Internacional	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	Perceived deceptive pricing	es
dc.subject	Price inequality	es
dc.subject	Personal variables	es
dc.subject	Appraisal theory	es
dc.subject	Moderated mediated effects	es
dc.title	Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality	es
dc.type	info:eu-repo/semantics/article	es
dspace.entity.type	Publication	es