Publication: El valor de la sostenibilidad como factor de diferenciación en los procesos de intermediación turística: Un análisis para el caso de las PYMES catalanas
Authors
Garay, Lluís ; Gomis, Joan Miquel ; González, Francesc
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Publisher
Murcia: Servicio de Publicaciones de la Universidad de Murcia
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DOI
https://doi.org/10.6018/turismo.41.327011
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info:eu-repo/semantics/article
Description
Abstract
La investigación sobre la sostenibilidad en el sector turístico se ha centrado en los últimos años en las grandes empresas de alojamiento. Aunque existen trabajos que analizan el
impacto de la implementación de la sostenibilidad en los touroperadores, no se ha analizado
suficientemente a las pequeñas y medianas agencias de viaje, que constituyen una parte
importante de la estructura del sector. A través de una muestra cercana a las 120 empresas,
el estudio demuestra la importancia de las motivaciones económicas pero también de los
factores personales y la legitimización como motivos para configurar diferentes perfiles de
agencias cuyo comportamiento sostenible difiere.
ABSTRACT: Research on sustainability in the tourism sector has been focused in recent years on large accommodation companies. Although diverse studies analyse the impact of sustainability in large tour-operators, this topic has not been sufficiently analysed in the case of small and medium-sized agencies, which are an important part of this sector’s structure. Through a sample of nearly 120 companies, this study demonstrates the importance of economic motivations but also personal and legitimizing drivers to conform three different intermediaries’ profiles whose sustainable behaviour differs.
ABSTRACT: Research on sustainability in the tourism sector has been focused in recent years on large accommodation companies. Although diverse studies analyse the impact of sustainability in large tour-operators, this topic has not been sufficiently analysed in the case of small and medium-sized agencies, which are an important part of this sector’s structure. Through a sample of nearly 120 companies, this study demonstrates the importance of economic motivations but also personal and legitimizing drivers to conform three different intermediaries’ profiles whose sustainable behaviour differs.
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Citation
Cuadernos de turismo, nº 41 (2018)
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