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The dynamics of the university impact on YouTube: a comparative analysis

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dc.contributor.authorRos Gálvez, Alejandro
dc.contributor.authorMeseguer Martínez, Ángel
dc.contributor.authorLópez Buenache, Germán
dc.contributor.departmentMétodos Cuantitativos para la Economía y la Empresa
dc.date.accessioned2023-12-21T08:32:58Z
dc.date.available2023-12-21T08:32:58Z
dc.date.issued2021
dc.description©2021. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ This document is the Accepted version of a Published Work that appeared in final form in Social Network Analysis and Mining. To access the final edited and published work see https://doi.org/10.1007/s13278-020-00716-wes
dc.description.abstractThe impact of universities on social networks has been widely studied, especially on Facebook and Twitter. However, there is a clear lack of research on YouTube, despite an overwhelming presence of universities on this online video platform. The objective of this work is to analyse similarities in the dynamics of views and likes between the YouTube channel of a university, Polytechnic University of Valencia (UPV), and an educational channel, the saurabhschool [25]. This is the first work that analyzes the dynamics of online video impact of a university on YouTube, which are subsequently compared to those of an educational channel to find common patterns. The times series of views and likes are obtained for both channels, their seasonal components are calculated and compared. Observation is subsequently supported by an analysis of correlations and the Euclidean distance. Results suggest that the video impact dynamics of a university channel behave similarly to those of an educational channel. These results can help universities anticipate the behavior pattern of their videos in order to maximize the impact of their content through YouTube.es
dc.formatapplication/pdfes
dc.format.extent15es
dc.identifier.citationSocial Network Analysis and Mining 11, 9, 2021
dc.identifier.doihttps://doi.org/10.1007/s13278-020-00716-w
dc.identifier.issn1869-5450
dc.identifier.issn1869-5469
dc.identifier.urihttp://hdl.handle.net/10201/136821
dc.languageenges
dc.relationSin financiación externa a la Universidades
dc.relation.publisherversionhttps://link.springer.com/article/10.1007/s13278-020-00716-wes
dc.rightsinfo:eu-repo/semantics/openAccesses
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectImpactes
dc.subjectUniversityes
dc.subjectTime serieses
dc.subjectSeasonalityes
dc.subjectYouTubees
dc.titleThe dynamics of the university impact on YouTube: a comparative analysises
dc.typeinfo:eu-repo/semantics/articlees
dspace.entity.typePublicationes
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