Publication: El perfil de la demanda turística: estudio de caso sitio RAMSAR “Cuyabeno-Lagartococha-Yasuní”, Ecuador
Authors
Doumet Chilán, Yamil ; García Reinoso, Nelson
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Publisher
Universidad de Murcia: Escuela Universitaria Turismo de Murcia
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DOI
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info:eu-repo/semantics/article
Description
Abstract
El objetivo de este trabajo es conocer y analizar el perfil del turista que visita el sitio Ramsar “Complejo de humedales Cuyabeno - Lagartococha-Yasuní”-Ecuador. La investigación tiene un enfoque exploratorio/ descriptivo. Primero se analizó la situación socioambiental y turística del territorio, mediante visitas de campo y revisión bibliográfica en repositorios digitales. El estudio del perfil del turista es realizado a través de la aplicación de 154 cuestionarios de encuestas con 13 preguntas estructuradas, que fue distribuido in- situ . Como resultado del perfil del turista se evidencia que el 74% se inclina por realizar el ecoturismo; en este caso teniendo como principal motivación visitar áreas protegidas. Se observa también que el 50, 7%, son profesionales ejecutivos con nivel de formación superior, los cuales seleccionan sitios turísticos mediante las valoraciones en internet y redes sociales, además de planificar sus actividades mediante agencias de viaje. Este análisis proporciona información clave para diseñar estrategias de gestión sostenible.
The main of this paper is to know and analyze the profile of the tourist who visits the Ramsar site " Cuyabeno -Lagartococha- Yasuní Wetlands Complex" -Ecuador. The research has an exploratory/ descriptive approach. First, the socio -environmental and tourist situation of the territory was analyzed through field visits and a bibliographic review in digital repositories. The study of the touristprofile is carried out through the application of 154 survey questionnaires with 13 structured questions, which were distributed in-situ. As a result of the tourist profile, i t is evident that 74% are inclined to do ecotourism; in this case having as main motivation to visit protected areas. It is also observed that 50. 7% are executive professionals with a higher education level, with an age ranging between 36 and 45 years, who select tourist sites through ratings on the Internet and social networks, in addition to planning their activities through agencies and tour operators. This analysis provides key information for designing sustainable management strategies.
The main of this paper is to know and analyze the profile of the tourist who visits the Ramsar site " Cuyabeno -Lagartococha- Yasuní Wetlands Complex" -Ecuador. The research has an exploratory/ descriptive approach. First, the socio -environmental and tourist situation of the territory was analyzed through field visits and a bibliographic review in digital repositories. The study of the touristprofile is carried out through the application of 154 survey questionnaires with 13 structured questions, which were distributed in-situ. As a result of the tourist profile, i t is evident that 74% are inclined to do ecotourism; in this case having as main motivation to visit protected areas. It is also observed that 50. 7% are executive professionals with a higher education level, with an age ranging between 36 and 45 years, who select tourist sites through ratings on the Internet and social networks, in addition to planning their activities through agencies and tour operators. This analysis provides key information for designing sustainable management strategies.
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Citation
Gran Tour: Revista de Investigaciones Turísticas. Núm 31, (2025)
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