Publication:
Advertising on video‐sharing platforms in the toy and food categories in Spain

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dc.contributor.authorMartínez‐Pastor, Esther
dc.contributor.authorNicolás‐Ojeda, Miguel Ángel
dc.contributor.departmentComunicación
dc.date.accessioned2025-09-24T06:22:48Z
dc.date.available2025-09-24T06:22:48Z
dc.date.issued2023-11-16
dc.description© 2023 by the author(s). This manuscript version is made available under the CC-BY 4.0 license http://creativecommons.org/licenses/by/4.0/. This document is the Published version of a Published Work that appeared in final form in Media and Communication. To access the final edited and published work see https://doi.org/10.17645/mac.v11i4.7141
dc.description.abstractThis article reviews the advertising content on the YouTube channels featuring kid influencers with the highest number of subscribers in Spain. The goal is to observe the evolution of the elements that define this type of content as advertising content, even though the vast majority of the advertising content is not labelled as such. An analysis was conducted of all the videos posted during the 2022 Christmas period on the 15 YouTube channels with the largest audiences, which produced asampleof61videosthatpossessed the pertinent characteristics. Content analysis was applied and the degree to which the content complied with food and toy advertising regulations was examined.
dc.formatapplication/pdf
dc.format.extent13
dc.identifier.citationMedia and Communication, vol 11, nº 4 (2023), 214–226
dc.identifier.doihttps://doi.org/10.17645/mac.v11i4.7141
dc.identifier.eissnElectrónic: 2183-2439
dc.identifier.urihttp://hdl.handle.net/10201/159429
dc.languageeng
dc.publisherCogitatio Press
dc.relationThis workwassupportedbySIC‐SPAIN3.0:SaferInternet Centre Spain 3.0. It is a project co‐financed by the European Union through the Digital Europe programme, DIGITAL‐2021‐TRUST‐01‐SAFERINTERNET.
dc.relation.publisherversionhttps://www.cogitatiopress.com/mediaandcommunication/article/view/7141
dc.rightsAttribution 4.0 International*
dc.rights.accessRightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/*
dc.subjectFood
dc.subjectInfluencers
dc.subjectKid influencers
dc.subjectMedia regulation
dc.subjectSelf‐regulation
dc.subjectToys
dc.subjectYouTube
dc.subjectAdvertising
dc.subject.odsNo relacionado con ningún objetivo de desarrollo sostenible
dc.titleAdvertising on video‐sharing platforms in the toy and food categories in Spain
dc.typeinfo:eu-repo/semantics/article
dspace.entity.typePublicationes
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