Publication: Influencia de la oferta etnoturística en la satisfacción del visitante: caso San Ambrosio Chalmita, estado de México
Authors
Díaz Arzate, Gerardo ; Sánchez Valdés, Arlen ; Delgado-Cruz, Alejandro ; Vargas Martínez, Elva Esther
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Publisher
Servicio de Publicaciones. Universidad de Murcia
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DOI
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info:eu-repo/semantics/article
Description
Abstract
En las últimas décadas, el etnoturismo en México ha intentado posicionarse como alternativa sustentable y de conexión con las comunidades originarias a través de experiencias de cultura y tradición tomando relevancia como objeto de estudio, el objetivo del presente artículo es analizar la influencia de la oferta etnoturística sobre la satisfacción de visita de San Ambrosio Chalmita, Estado de México, se aplicó una encuesta a 203 visitantes y la técnica para el tratamiento de datos fue la modelación de ecuaciones estructurales por mínimos cuadrados parciales (PLS-SEM) . Los resultados muestran las variables que constituyen elementos de interés en el servicio turístico ofertado como una forma para generar estrategias de mejoramiento turístico. Como conclusión, se delinean áreas de opor tunidad como la mejora en el servicio ofrecido a fin de mejorar la experiencia y el desarrollo turístico en la comunidad, y como futuras líneas de investigación, se destacan estudios sobre autonomía de las comunidades, pérdida de identidad y mercantilización cultural.
In the last decades, ethnotourism in Mexico has tried to position i tself as a sustainable alternative and to connect with the native communities through experiences of culture and tradition, taking relevance as an object of study. The objective of this article is to analyze the influence of the ethnotourism offer on visitor satisfaction in San Ambrosio Chalmita, State of Mexico, a survey was applied to 203 visitors and the technique for data treatment was the partial least squares structural equation modeling ( PLS -SEM). The results show the variables that constitute elements of interest in the tourist service offered as a way to generate tourism improvement strategies. As a conclusion, areas of opportunity are outlined such as the improvement of the service offered in order to improve the tourism experience and development in the community, and as future l ines of research, studies on community autonomy, loss of identity and cultural commodification stand out.
In the last decades, ethnotourism in Mexico has tried to position i tself as a sustainable alternative and to connect with the native communities through experiences of culture and tradition, taking relevance as an object of study. The objective of this article is to analyze the influence of the ethnotourism offer on visitor satisfaction in San Ambrosio Chalmita, State of Mexico, a survey was applied to 203 visitors and the technique for data treatment was the partial least squares structural equation modeling ( PLS -SEM). The results show the variables that constitute elements of interest in the tourist service offered as a way to generate tourism improvement strategies. As a conclusion, areas of opportunity are outlined such as the improvement of the service offered in order to improve the tourism experience and development in the community, and as future l ines of research, studies on community autonomy, loss of identity and cultural commodification stand out.
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Citation
Díaz Arzate, G., Sánchez Valdés, A., Delgado-Cruz, A., & Vargas Martínez, E. (2026). Influencia de la oferta etnoturística en la satisfacción del visitante: caso San Ambrosio Chalmita, estado de México. GRAN TOUR, REVISTA DE INVESTIGACIONES TURÍSTICAS, (32).
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